Joy Lee

Improved core user flows and interfaces for a mobile app and web dashboard at a global dental healthcare startup during its pre-launch phase, supporting operations across the US, Korea, and China. Streamlined onboarding, treatment tracking, and operational workflows to ensure a seamless experience for patients, clinicians, and staff. Maintained and improved the UX of the company's Framer-based marketing website to support brand consistency and business growth.

UX/UI Designer - reemarc Inc. - Seoul, South Korea

(2025-07 - 2026-03)

• Improved core user flows and interfaces for a mobile app and web dashboard at a global dental healthcare startup during its pre-launch phase, supporting operations across the US, Korea, and China.
• Streamlined onboarding, treatment tracking, and operational workflows to ensure a seamless experience for patients, clinicians, and staff.
• Maintained and improved the UX of the company's Framer-based marketing website to support brand consistency and business growth.

UI Designer - Korea Beauty Vocational Education Institute - Seoul, South Korea

(2020-09 - 2021-08)

• Designed and launched a responsive website to improve accessibility and user engagement.
• Developed ideas through all the stages to help generate user-friendliness for the final product.
• Redesigned outdated certificate templates to ensure brand consistency across issued documents.

Junior Web Developer (Co-op) - Raymond James Ltd. - Toronto, ON

(2019-09 - 2019-12)

• Managed a high-traffic corporate website and other major sites based on Sitecore and SharePoint platform.
• Implemented dynamic and interactive websites ensuring valuable user experience.
• Actively participated in weekly meetings by discussing some drawbacks of the current system and suggesting new solutions.

Digital Designer (Co-op) - Maple Leaf Foods Inc. - Mississauga, ON

(2019-01 - 2019-04)

• Operated an internal brand design project which provides several options for poster/banner/social media templates and making a video intro ensuring brand consistency.
• Proposed design solutions and improved user experience for iOS mobile applications in use.
• Created a style guide for using PowerApps reflecting the revised visual identity guidelines.

B.A. Honours - English, Minor in Digital Arts Communication - University of Waterloo (2023-08)