Karen El Natour

Supported a market-entry strategy for a Thai wellness client's first international launch in the Philippines, conducting consumer, competitor, pricing, regulatory, and distribution research, development of compliant brand positioning, campaign concepts, recommendations, launch timeline, and client-facing materials.

Strategy & Brand Intern at Yell Worldwide Bangkok (2026-05 – 2026-07)

• Supported a market-entry strategy for a Thai wellness client's first international launch in the Philippines, conducting consumer, competitor, pricing, regulatory, and distribution research, development of compliant brand positioning, campaign concepts, recommendations, launch timeline, and client-facing materials.

Digital Marketing Work Study at York University (2024-09 – 2025-04)

Held a Digital Marketing position at York University under the Division of Students, representing York International and Student Health & Well-being.

• Created short-form content, developed branding initiatives, and promoted student life through strategic digital campaigns and events.

Studio Intern at York University Motion Media Studios (2024-09 – 2025-04)

Motion Media Studio Intern at renowned Cinespace Studios, assisting with filming, editing, and behind-the-scenes tasks while promoting the studios' offerings to the York University community.

• Managed and grew the company's social media presence by creating, scripting, filming, and editing engaging video content across Instagram, YouTube, Shorts, and TikTok.
• Led end-to-end production process, ensuring high-quality storytelling while analyzing performance metrics to refine content strategy and maximize audience engagement.

Creative at Cinesphere Media (2023-10 – 2024-04)

• Managed and grew the company's social media presence by creating, scripting, filming, and editing engaging video content across Instagram, YouTube, Shorts, and TikTok.
• Led end-to-end production process, ensuring high-quality storytelling while analyzing performance metrics to refine content strategy and maximize audience engagement.

Marketing and Production Intern at Eagle Films Middle East (2023 – 2023)

Collaborated with the Head of Marketing and Digital Media to develop marketing plans and edit high-performing video content for upcoming TV shows and movies.

• Edited social media videos that garnered over 300K views while managing platform analytics and crafting strategic campaigns for film releases in the Gulf region.

Business Marketing Intern at Dubai International Financial Center (2023 – 2023)

• Led event coordination, photoshoot planning, and logistical preparations for high-profile events, including EXPO 2020 Dubai and Fintech Week Dubai.
• Managed spreadsheets, crafted social media content, and designed promotional materials to enhance event engagement and visibility.

1st Assistant Camera + Director at Beau Han Bridge - Forever Young - Short Film (2023 – 2023)

Credited as 1st AC on the IMDb-listed short film Forever Young, starring Becca Willow Moss and Eva Irving.

• Assisted with camera work and stepped in as 1st AD on the final day, supporting the director in coordinating talent, crew, and shot schedules to ensure a smooth and efficient shoot.

Masters of Science in International Business – Ivey Business School (2025 – 2027)

Bachelors of Fine Arts in Media Arts – York University Canada (2022 – 2025)