Keegan Wynychuk

Executive Director 07/2023 to 12/2023

Alberta Liberal Party Edmonton, Alberta

Developed and implemented structured volunteer processes and recruitment strategies, transitioning from ad hoc engagement to a proactive system, resulting in a 30% increase in volunteer engagement for policy development, outreach, and event planning within six months.
Implemented streamlined administrative processes, reducing data entry errors and improving efficiency in record keeping, database management, and website maintenance.
Provided key advisory support to the Board, resulting in enhanced governance practices, and ensured compliance with legislative requirements.
Orchestrated the planning and execution of comprehensive communication strategies, resulting in increased party visibility and engagement across digital and traditional platforms.

Private Contractor 02/2020 to 07/2023 Edmonton, Alberta

Developed and executed email fundraising campaigns that consistently generated upwards of 40% of the client's total fundraising revenue, significantly bolstering financial resources and supporting organizational objectives.
Strategically planned and facilitated town hall events, resulting in increased community engagement and outreach effectiveness, with attendance numbers exceeding targets by 25% on average.
Produced high-impact written content across various platforms, including media releases, fundraising emails, training documents, reports, social media posts, and blogs, contributing to enhanced brand visibility and stakeholder communication.
Served as a proficient media liaison, fostering positive relationships with media outlets and securing coverage for client initiatives, resulting in an increase in media mentions and positive exposure.

Platform Development Chair 01/2019 to 04/2019

Alberta Liberal Party Edmonton, Alberta

Spearheaded the development of the Alberta Liberal Party's 2019 General Election platform, receiving acclaim from experts and stakeholders for its comprehensive and forward-thinking approach.
Engaged with dozens of stakeholders and subject matter experts to ensure the platform addressed key issues and reflected diverse perspectives, resulting in a well-rounded and inclusive policy agenda.
Orchestrated the seamless rollout of the party platform, coordinating efforts across multiple teams and departments to ensure timely and effective communication to members, media, and the public.
Conducted extensive policy research and analysis, producing policy briefs, and talking points that informed party messaging and facilitated informed discussions on critical issues during the election campaign.

Communications and Research Officer 03/2018 to 04/2019

Alberta Legislature Edmonton, Alberta

Crafted and distributed over 100 media releases, resulting in daily media coverage on legislative issues, effectively raising awareness and creating public support for policy positions.
Conducted in-depth policy research on dozens of pieces of legislation, producing comprehensive policy briefs that informed decision-making processes and facilitated informed debate within the legislature.
Developed compelling messaging and talking points to effectively communicate legislative priorities and positions, ensuring consistency and clarity in all communication efforts.
Served as a proficient media liaison and social media manager, fostering positive relationships with media outlets, and effectively managing online presence, resulting in increased engagement and visibility.
Authored detailed media reports and conducted surveys to analyze media activity, providing valuable insights to inform communication strategies and enhance outreach efforts to stakeholders.

Director of Political Operations 06/2015 to 02/2018

Alberta Liberal Party Edmonton, Alberta

Produced press releases, website content, and social media posts, contributing to a cohesive and impactful communication strategy that effectively disseminated party messaging and engaged stakeholders.
Spearheaded the recruitment and management of a diverse pool of candidates, overseeing a nomination race that garnered participation from over 1000 members, amplifying party representation and democratic participation.
Led the organization of numerous election campaigns, fundraisers, policy conventions, nomination races, and a leadership race, demonstrating strong organizational skills and strategic planning abilities to ensure successful outcomes.
Managed the development of 63 grassroots policy proposals, fostering inclusivity and grassroots engagement in the policy-making process, resulting in a comprehensive and responsive policy agenda.
Conducted community outreach efforts to engage with constituents and stakeholders, strengthening community relationships and promoting party values and initiatives.
Directed candidate recruitment efforts, identifying, and recruiting qualified individuals to run for office, contributing to the diversification and expansion of the party's candidate pool.

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