Media Producer & Marketing Manager
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Strategic digital marketing leader with 12+ years of experience driving engagement and brand growth through high-performing content and campaigns.
Skilled in leading multi-channel strategies across web, social, email, and paid media, with a strong background in producing impactful video content that supports conversion and brand storytelling.
Known for aligning creative with business goals, optimizing performance through data, and collaborating cross-functionally to deliver results.
Accomplished marketing and media leader with over 12 years of experience driving brand growth through strategic content, event marketing, and high-impact video production. Currently serving as Head of Marketing at Roadtrek Inc., where I lead national campaigns, brand activations, and dealer engagement strategies across North America. Proven track record of managing cross-functional initiatives and producing multimedia content that engages audiences and supports revenue growth.
Adept at overseeing digital and in-person events, influencer partnerships, podcast production, and optimizing digital ad performance across platforms.
Graduated from Confederation College with a diploma in Journalism and Television Broadcasting, specializing in media production, storytelling, and content strategy. Completed a Project Management Certificate to support efficient campaign execution and cross-functional collaboration.
In addition to formal education, I’ve completed a wide range of professional media and digital marketing courses, covering content creation, SEO, analytics, social advertising, and video optimization. I’ve received direct industry training in California, attending YouTube’s annual marketing and digital landscape conferences to stay ahead of platform changes, algorithm shifts, and evolving audience behaviors.
This continuous learning approach ensures I remain at the forefront of digital trends, content strategy, and platform performance, equipping me to lead with insight and impact in today’s fast-moving marketing environment.
