Creative Director - Strut - Calgary, AB (Remote)
(2026-01)
Creative direction, integrated marketing and brand strategy lead for an established multidisciplinary agency, partnering with organizations to shape brands, campaigns and digital experiences across healthcare, nonprofit, energy, education, corporate, and arts and culture sectors.
- Lead creative vision and client relationships across integrated engagements, translating business challenges and audience insight into campaign concepts, brand platforms, video, digital, social and scalable creative systems while staying hands-on through concept development, art direction, copy and creative review.
- Direct and mentor a multidisciplinary remote creative team and external partners, balancing multiple concurrent assignments, tight deadlines and production requirements while maintaining a strong creative standard from early idea through final delivery.
- Lead client presentations, creative reviews, campaign production and new business, winning four competitive pitches within the first six months through creative strategy, concept development and executive presentations.
Creative Director, Global Brand & Marketing | In-House Agency Creative Lead - Avanade - Toronto, ON
(2022-11 - 2026-01)
Progressed through increasingly senior global creative roles spanning Creative Direction, integrated campaigns, brand strategy, production, localization across global markets, creative operations and multidisciplinary team leadership, connecting creative work with Marketing priorities and measurable business outcomes.
- Founded and led Avanade Creative Lab, a global multidisciplinary in-house creative organization spanning strategy, design, copy, content, motion and experiential. Built its operating model, workflows, standards and partner network, reducing external agency reliance 35% and improving delivery 25%.
- Directed Do What Matters, Avanade's global brand platform and integrated campaign, shaping the creative vision, messaging, visual direction, film and asset system. Built scalable content and social frameworks that helped lift prompted awareness nine points to 22%, social engagement 167% and audience beyond 724,000.
- Created and led RETHINK, a global multi-channel campaign across web, social, video, advertising, content and thought leadership. Built from persona research and message testing, it broke category conventions and was credited with $418.4M in influenced pipeline, $65.4M in sales, 278 client wins, 34% more clicks and 100% global adoption.
- Led creative strategy and hands-on direction across global portfolios spanning technology, AI, cloud, financial services, healthcare, manufacturing, retail and energy. Developed concepts, scripts and storyboards and directed photography, video, motion, digital, social, events and experiential from concept through post-production, working directly with directors, editors and sound houses on shoots end-to-end.
- Partnered with C-suite and senior leaders across Brand, Marketing, Sales, Product, Technology, Corporate Communications and regional teams, presenting creative direction, aligning priorities and managing simultaneous global work while maintaining quality, speed and consistency.
- Built AI-enabled workflows for concepting, exploration and production, increasing speed and creative range while protecting originality and judgement. Also developed campaign frameworks, design systems and standards that reduced design timelines 25% and improved execution at scale.
Creative Director & Cross-Transformational Marketing Lead, Global Campaigns - Avanade - Toronto, ON
(2021-03 - 2022-11)
Creative Director, Global Programs & Campaigns - Avanade - Toronto, ON
(2018-10 - 2021-02)
Creative Strategist, Marketing & Global Brand - Avanade - Toronto, ON
(2017-10 - 2018-10)
Design Director, Global Marketing and Brand - Infusion - Acquired by Avanade - Toronto, ON
(2017-01 - 2017-10)
Led global brand, design and creative operations for a technology and design consultancy prior to its acquisition by Avanade, with responsibility for brand strategy, creative direction, integrated campaigns and scalable creative systems across global markets.
- Revitalized the global brand identity and aligned marketing, sales, recruitment, and design teams around consistent positioning, visual language, creative standards, and customer experience.
- Directed campaign concepts, photography, video, digital content, product launches and event experiences, working with internal creatives and external production partners from concept through execution.
- Directed and mentored the creative team while managing external creative partners and maintaining consistency across brand, digital, campaign, and experience touchpoints.
Creative Director, Global Marketing and Brand - Investment Technology Group (ITG) - New York, NY & Boston, MA
(2012-06 - 2016-06)
Joined ITG following its acquisition of Ross Smith Energy Group, taking on global creative leadership across its B2B financial technology, institutional trading software, analytics and research businesses, with responsibility for brand strategy, creative direction, integrated campaigns, digital experiences and executive communications.
- Built and led a 12+ person global creative capability spanning design, marketing and social media, supported by freelancers, consultants and external partners. Directed art, copy, photography, video and production across integrated campaigns and brand experiences.
- Led creative operations, team development, partner relationships and legacy product rebranding, working with developers, fintech product teams, product managers and marketers to improve customer experience and brand consistency.
- Created and directed an employee storytelling campaign from concept, scripts and interview development through video production and post-production, earning Ragan's Employee Communication Award for Best Interview Video while supporting post-acquisition cultural integration.
Creative Director - Ross Smith Energy Group - Acquired by Investment Technology Group (ITG) - Calgary, AB
- Built the company's in-house design team and extended creative network from the ground up during a period of significant growth, combining internal talent with freelancers, consultants and external partners while leading creative strategy, brand development, integrated marketing and client communications through its acquisition by ITG.
Senior Designer and Team Lead - Canadian Discovery Ltd. - Calgary, AB
- Led the design and execution of cross-platform marketing, client communications, and presentation materials, translating complex geoscience and market intelligence into clear, compelling visual narratives while mentoring junior designers.
