SEO & Web Development Specialist
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SEO specialist and web developer who builds, launches, and ranks websites end-to-end. Founder of a digital agency with 8+ live production sites — from a national teachers' union (~25,000 members) to a UK construction contractor. Hands-on with the full technical SEO stack (structured data, hreflang, Core Web Vitals, GEO/AI-search optimization) and with the code underneath it (Next.js, TypeScript, Vercel) — I implement fixes directly in the codebase instead of filing tickets to a dev team.
Founder & SEO / Web Lead at Business Upgrade (2024-01 – Present)
Own the full client lifecycle: technical audits, keyword research, on-page implementation, content, local SEO (Google Business Profile), monthly reporting. Clients include a national teachers' union (~25,000 members, 35 regional structures), a UK masonry-support contractor (London), a travel agency, a medical diagnostics clinic, and local service businesses.
Implement technical SEO directly in code: JSON-LD structured data (LocalBusiness, FAQPage, AutomotiveBusiness), XML sitemaps, robots.txt, canonicals, hreflang, dynamic OG tags, Core Web Vitals.
Early adopter of GEO/AEO: llms.txt, entity-focused content, and AI-citation strategies for visibility in ChatGPT, Perplexity, and other AI search surfaces.
Digital Development & Marketing at Pirate Travel (2024-01 – Present)
Rebuilt piratetravelagency.com on Next.js 14 / Tailwind / Vercel; integrated an AI chatbot, built the offer/content workflow and the social advertising system; maintain Google Business Profile and local presence.
Marketing & E-commerce at Dom Expert Mebel (2024-01 – Present)
Built and SEO-optimized the brand site (Next.js 14); run a keyword-research-driven content strategy targeting 1,600+ monthly-search commercial terms and a branded Instagram content system.
BSc in Informatics – South-West University "Neofit Rilski"
