Kristen Egan

Healthcare and senior living leader with 14+ years of experience driving occupancy growth, community engagement & partnerships, and operational excellence. Proven success leading teams, implementing strategic initiatives, improving processes and building strong referral partners. Recognized for being a collaborative leader and delivering measurable results.

Community Outreach Manager - Delmanor Aurora

(2024-10)

• Plan and execute strategic business development and community engagement initiatives that strengthen and expand referral partnerships, lead generation and brand visibility
• Develop networking and educational programs to increase prospects, referral sources and community stakeholders
• Collaborate with leadership team on occupancy growth strategies, contributing to sustained census growth
• Conduct and analyze competitive data and market trends to identify growth opportunities
• Support regional outreach initiatives and cross-community collaboration projects
• Collaborate with operational leaders to support revenue growth and resident experience objectives
• Member of the CREATE program that drives employee engagement and recognition

Regional Community Outreach Specialist - Delmanor Communities

(2023-07 - 2024-10)

Provided strategic leadership and coaching to support 13 Community Relations Managers across 7 Delmanor Communities. I supported them to enhance their business development initiatives by providing training, reviewing best practices and site visits. I worked collaboratively with the General Managers to align business development efforts with operational goals.

• Enhanced reporting and performance measurement processes to better evaluate outreach success
• Developed materials and presentations to align with the Delmanor brands and standards
• Assisted with the transition, training and onboarding of the Welcome Home CRM software and successfully improved its functionality for team use
• Completed Service Excellence and EDI training

Sales Consultant - Revera/Spring Living

(2017-11 - 2023-07)

Managed sales & marketing for an 88-suite retirement community. Leased suites offering Independent Living, Assisted Living and Memory Care. Established and maintained relationships with 5 local hospitals and community partners improving lead generations and increasing brand awareness.

• Coordinated admissions, care assessments and lease signings to ensure a positive customer experience
• Spearheaded sales & marketing plans and successfully increased occupancy by 20% in three months
• Supported sales strategy and lead generation to sister communities
• Successfully sold suites above market rate, driving additional revenue for the community

Marketing Manager - Signature Retirement Living

(2014-07 - 2017-11)

Led occupancy growth and business development for a community offering 129 Independent Living and Assisted Living suites. Increased lead generation and visibility with strategic outreach initiatives and building partnerships with healthcare professionals and referral partners.

• Managed local advertising and marketing campaigns, ensuring alignment with organizational goals
• Monitored market trends and competitor activities to identify areas of opportunity
• 2017 Business of the Year award for a medium-size business- Awarded by the Richmond Hill Board of Trade

Office Manager - Signature Retirement Living

(2011-12 - 2014-07)

Played a key role in the grand opening and operations of Oak Ridges Retirement Community. Hired, trained and managed the Concierge department and implemented best practices for exceptional customer service standards

• Facilitated monthly staff and department meetings with the Executive Director to drive employee engagement, communication, and implement new policies & procedures
• Managed bi-weekly payroll submissions, resident statements and general accounting duties
• Assisted with new hire recruitment and onboarding
• Maintained resident & staff files to ensure RHRA compliance and mandatory staff training
• Assisted with preparation and planning of annual budgets
• Provided business management and operational support on behalf of Signature Retirement Living to new communities

Certificate - Understanding Dementia - University of Tasmania (2024)

Certificate - Health Coach - Dr.

Sears Wellness

Institute (2020)

Courses completed - Retirement Communities Management - Seneca College

Bachelor of Commerce - Hospitality and Tourism Management - Ryerson University (2008 - 2011)

Diploma - Hotel Management - Fanshawe College (2006 - 2008)