Kritika Sharma

Strategic and creative social media professional with 5+ years of experience developing multi-channel content strategies, managing $1M monthly ad budgets, and driving measurable audience growth. Proven ability to translate brand objectives into high-impact social campaigns, backed by data-driven analysis and a deep understanding of platform algorithms. As an independent content strategist, I bring hands-on expertise in Reels production, content calendars, UGC brand partnerships, and community engagement, uniquely positioning me to advance a business's social presence at both strategic and executional levels.

Social Media Specialist - Accenture

(2024-01)

• Own and manage a diverse portfolio of social media accounts across Meta platforms, serving as the primary strategic contact for multi-location business clients.
• Develop and implement comprehensive, AI-driven multi-channel content strategies aligned with client brand positioning and growth objectives.
• Oversee $1,000,000+ monthly advertising budgets, maintaining ROAS targets through continuous campaign and creative analysis.
• Translate performance data into actionable insights and recommendations, presenting results to clients through regular reporting and feedback loops.
• Leverage machine learning tools and analytics platforms to monitor KPIs, identify emerging trends, and optimize ad engagement and conversion rates.
• Drive cross-functional collaboration across teams, supporting cross-sells, upsells, and high-value client relationship management.
• Stay ahead of evolving digital marketing trends, platform algorithm updates, and AI applications in advertising to maintain competitive edge for clients.

Freelance Content Strategist & Creator - Self-Employed

(2025-01)

• Independently conceptualize and execute a full-funnel Meta & TikTok content strategy - managing content calendar, Reels production, copywriting, and community engagement end-to-end.
• Produce high-performing short-form video content (Reels), driving strong save rates and follower engagement.
• Develop and manage a 30-day structured content calendar built around four strategic weekly themes: establishing signature style, building authority, deepening niche reach, and converting attention into followers.
• Create scripted, B-roll-directed UGC content for brand partnerships, including Reels with lifestyle hooks, visual direction, and optimized Instagram captions.
• Craft scroll-stopping short-form hooks organized by type (curiosity, controversy, pattern interrupt) to maximize watch time and organic reach.
• Conduct ongoing account audits to identify content strengths and gaps, iterating strategy based on performance data and audience behavior.
• Utilize Canva and CapCut for visual content creation and video editing, maintaining consistent brand aesthetics across all posts.

Digital Marketing Specialist - Zest Education Centre

(2021-01 - 2023-12)

• Created and managed social media campaigns on Facebook and Instagram, growing the client base through targeted content and audience strategies.
• Increased client engagement and account enrolments by 20% through strategic communication and audience-targeted campaigns.
• Evaluated consumer preferences and market trends to continuously refine and optimize campaign performance.
• Built long-term brand relationships by recommending strategies to enhance brand effectiveness and highlight service benefits.

Sales & Customer Service Representative - Tristar Traffic & Distribution

(2023-08 - 2024-01)

• Increased sales by 20% by building sustainable client relationships through proactive communication and digital engagement across multiple platforms.
• Achieved sales targets consistently within set timelines, delivering persuasive product presentations and follow-up resolution.
• Provided cross-departmental feedback to improve sales, marketing, and business development processes.

Customer Service & Sales Executive - Lifestyle Store

(2019-01 - 2021-12)

• Represented the brand, conducted product demonstrations, and negotiated deals aligned with both company targets and customer value.
• Maintained strong customer relationships through thorough product knowledge and personalized service.

Master of Commerce - Commerce - IGNOU, India (2019)

Bachelor of Commerce - Commerce - Delhi University, India (2016)