Category Management Analyst - Export Packers - Brampton, ON
(2023-03)
Lead category, pricing, and commercial analytics across a $290M+ Retail & Foodservice protein portfolio supporting executive leadership, sales, category management, marketing, and demand planning functions.
- Manage category performance analytics across 275+ SKUs within frozen seafood and protein categories.
- Led pricing analysis initiatives across retail and foodservice channels, evaluating commodity trends, customer margins, inventory exposure, and competitive pricing under category management initiatives.
- Lead pricing recommendations for Category Management and Sales leadership to improve profitability and commercial performance.
- Build and maintain pricing frameworks supporting strategic pricing decisions across retail and foodservice channels.
- Utilize NielsenIQ syndicated data to conduct category reviews, market share analysis, competitive overview, pricing assessments, promotion effectiveness and distribution analysis.
- Work closely with Category Managers and Sales to develop clear, insight-driven reports that enable fact-based decision, focusing on SKU and Category level performance, assortment optimization, gap identification, innovation tracking, and promotional effectiveness.
- Serve as Walmart Retail Link, Sobeys Unify Circana, NielsenIQ and Direct Link subject matter expert to support sales, category management, and demand planning teams in delivering category level insights and understand market data.
- Analyze POS data to uncover patters and trends such as YOY sales performance tracking, measuring inventory health, markdown effectiveness, forecast accuracy, and replenishment trends.
- Conduct store-level and banner-level performance evaluations to identify distribution and assortment opportunities.
- Deliver weekly, monthly, quarterly, and annual business reviews highlighting sales performance, category trends, promotional effectiveness, and market dynamics.
- Support retailer line reviews, customer presentations, RFP responses, and Joint Business Planning initiatives.
- Develop executive dashboards and reporting solutions utilizing Power BI, Pyramid BI, ERP systems, and advanced Excel.
- Support inventory planning initiatives through demand forecasting analysis and inventory risk monitoring.
Growth Marketing Analyst - Story City - Toronto, ON
(2022-01 - 2022-12)
Supported business growth initiatives through customer analytics, growth reporting, predictive modeling, and digital performance measurement.
- Built executive dashboards tracking DAU, MAU, user retention, customer acquisition, engagement, conversion rates, cohort performance, and geographic growth.
- Conducted customer segmentation and behavioral analysis to identify acquisition and retention opportunities.
- Partnered with Product and Marketing teams to improve user engagement, retention, and acquisition performance.
- Managed CRM and stakeholder databases including creators, partners, media organizations, and government stakeholders.
- Built company-wide KPI reporting framework for executive leadership.
- Developed automated growth dashboards consolidating multiple analytics platforms.
Consultant - Rogers Communications - Toronto, ON
(2019-11 - 2021-12)
Provided analytical support across customer operations, performance reporting, business intelligence, and customer experience initiatives.
- Utilized SQL and Oracle CRM to extract, clean, and analyze customer and operational datasets.
- Developed Tableau dashboards and executive reporting solutions supporting management decision-making.
- Conducted trend analysis, KPI monitoring, and customer behavior analytics.
- Performed data quality validation, reporting automation, and business process improvement initiatives.
- Supported operational performance reviews through statistical analysis and business reporting.
- Delivered weekly and monthly executive reporting highlighting customer experience and operational metrics.
Marketing & Communications Officer - Singapore High Commission - New Delhi, India
(2016-03 - 2018-12)
Conducted market research, economic analysis, stakeholder intelligence, and policy monitoring initiatives.
- Developed executive dashboards and briefing reports for senior diplomatic leadership.
- Managed CRM reporting, investor intelligence, and stakeholder relationship tracking.
- Produced analytical reports on economic development, international relations, investment opportunities, and public policy.
- Supported research initiatives focused on smart city development and international business collaboration.
