Leticia Barreiro

With over five years of progressive experience in retail management, my core competencies include driving sales growth, developing strategic plans, and leading diverse teams to outperform expectations at icebreaker. My mission aligns with creating exceptional customer experiences and fostering a culture of achievement and innovation. At icebreaker, I'm committed to leveraging my relationship-building skills to enhance team dynamics and contribute to our shared success.

My tenure as a Manager in Training has been marked by doubling store conversion rates and consistently ranking among the top three sellers. I set ambitious goals, track key performance indicators diligently, and employ loss prevention strategies effectively. My hands-on experience with CRM and inventory systems, coupled with my ability to inspire and lead our team, has significantly contributed to our store's operational excellence and customer satisfaction

ALDO Group

Store Manager -

2025 - PRESENT

Kelowna,CA

• Delivering an exceptional and seamless omni-channel client experience by embracing a “customer-obsessed“ mindset.
• Maximizing sales and control operational costs.
• Ensuring all team member comply with company policies,procedure, and brand initiates through training and communication.
• Ensuring the store is brand-aligned through flawless execution of visual presentation and marketing display.
• Providing ongoing training and regular performance-based feedback to all team members.

VF Corporation

Manager-In-Traning 

2023 - 2025

Richmond, CA

• Increased store conversion from 6% to 12%.
• Administered cash deposits and audited.

-Achieved being in the top 3 sellers within all 20 icebreakers stores.

-Set goals by using a strategic plan, and tracked KPIs.

-Conducted weekly performance plan development, and feedbacks.

-Recruited, coached, organized meetings, and trained team members.

-Demonstrated proficiency in CRM and inventory management systems.

-Oversaw operational tasks, and implemented loss prevention strategies.

-Developed staff schedule, and delivered company culture to all team members daily.

Ecco Shoes

Shift Leader (Key-Holder)

2022 - 2023

Vancouver, CA

• Controlled opening and closing store duties such as the end of the day reports.

-Assisted with customer service (returns, exchanges, product damage protocol)

• Organized and maintained the stock.
• Processed OMNI orders and other operational systems tasks (such as POS).

-Provided leadership support and helped to run the store.

-Applied loss prevention strategies, policies, and procedures.

St Francisco De Assis Clinic

Veterinary Practice Manager

2020 - 2021

Santos, Brazil

• Directed On-the-job training to improve team members performance.
• Recruits, manages, and trains staff members.
• Facilitate communication between upper management and staff.
• Developed employee performance reviews.
• Ensured compliance with the hospital protocols.

-Develop business plan focused on client retention.

• Encourage team-work, and collaboration

Riachuelo

Assistant Store Manager

2017 - 2019

Santos, Brazil

-Coordinated the store operations and ensured employees meet store schedules, policies, guidelines, and sales goals.

-Assisted the Retail Store Manager in planning and implementing strategies to attract customers

-Coordinated daily customer service operations (e.g. sales processes, orders, payments)

-Monitored and maintained store inventory.

-Evaluated employee performance.

-Coached and supported new and existing Sales Associates.

-Created reports, analyzed and interpreted retail data

2021 - 2022

POSTGRADUATE DIPLOMA, MARKETING / BUSINESS

Douglas College, Canada

2019 - 2021

DIPLOMA, BUSINESS MANAGEMENT

UNIMES, Brazil

2015 - 2019

BACHELOR'S DEGREE, VETERINARY MEDICINE

UNIMES, Brazil