Lilian Adeiwa

Visionary Product Manager with a strong foundation in AI, product strategy, and end-to-end lifecycle management. Proven ability to scale product lines, optimize operational workflows, and drive customer satisfaction, achieving up to a 25% improvement in repeat-purchase rates. Adept at leveraging user research and data analysis to inform product roadmaps and deliver market-ready solutions.

Eager to contribute expertise in product innovation and operational excellence to a forward-thinking organization.

Creative Lead - DOXA Gift Atelier - Regina

(2025-03)

Founded and launched a personalized gifting brand, overseeing the complete product lifecycle from ideation to market and expanding the initial offering from 2 to 8 curated product lines, quadrupling the original scope.

• Directed end-to-end product development encompassing customer research, vendor sourcing, packaging design, fulfillment workflows, pricing strategy, and post-purchase customer experience.
• Analyzed customer feedback, repeat-purchase behavior, and seasonal demand trends to refine products, prioritize new SKUs, and shape the brand's strategic roadmap.
• Established operational processes for order intake, inventory tracking, and fulfillment that enhanced order accuracy and reduced turnaround time, fostering consistent repeat-customer engagement and positive reviews.

Medical Assistant - ZOEMED Clinic - Regina

(2024-12)

Supported over 300 weekly patient interactions, managing scheduling, intake, EMR documentation, and care coordination within a high-volume clinical environment.

• Contributed to the redesign of the intake and scheduling workflow, significantly decreasing patient wait times at check-in and optimizing time-to-room for appointments.
• Identified recurring challenges in appointment accessibility and follow-up communication, proposing process improvements that enhanced patient response rates.
• Maintained precise EMR records and assisted physicians with clinical assessments and EKG procedures, ensuring continuity of care and supporting operational efficiency.

Customer Relations Officer - Surprano Clothing

(2024-07 - 2024-11)

• Managed daily relationships with over 180 customer accounts via phone, email, and social media channels.
• Elevated customer satisfaction by approximately 20% through personalized support, accelerated first response times, and proactive issue resolution.
• Facilitated a nearly 25% improvement in repeat-purchase rates via structured follow-ups and targeted post-purchase engagement.
• Optimized the support workflow, including canned responses, triage rules, and escalation paths, resulting in a reduction of average response time by approximately 15%.

Product Manager - BeTechified

(2024-07 - 2024-09)

• Spearheaded discovery and solution design for 3 product initiatives, including EduTrack and Smart Room, from initial problem definition through go-to-market strategy.
• Conducted 10-15 user interviews per project, employing qualitative and quantitative research methods to validate problem hypotheses, prioritize features, and mitigate solution risks.
• Executed feature validation, quality assurance testing, usability reviews, and acceptance criteria walkthroughs across web platforms to ensure requirements met quality standards prior to stakeholder reviews.
• Authored Product Requirement Documents (PRDs), user stories, experimentation plans, roadmaps, and go-to-market briefs utilized by cross-functional teams of up to 12 members.
• Delivered competitor analyses and market assessments to inform product positioning and feature tradeoffs.
• Presented product recommendations and progress updates to stakeholders, integrating feedback into subsequent development iterations.
• Utilized Claude and ChatGPT to synthesize research findings, expedite documentation creation, and improve the overall quality of requirements.

B.Sc. - Zoology - University of Ilorin, Kwara State, Nigeria (2018 - 2023)