Community Manager (Maternity Leave cover) at Unsplash+ (2026-02 – Present)
- Spearheaded community engagement initiatives to enhance creator participation and submission success.
- Devised educational content and best-practice resources to assist photographers in improving acceptance rates and content quality.
- Served as a dedicated liaison between contributors and internal teams, effectively relaying insights and feedback.
- Recruited and onboarded 20 new photographers, guiding them through platform standards, licensing, and submission workflows.
- Orchestrated recurring monthly coffee chats to gather qualitative feedback, strengthen relationships, and foster a sense of belonging.
- Generated scalable educational materials to support successful submissions and ongoing creator development.
- Amplified contributor participation and engagement across the photographer community.
- Elevated submission quality through targeted education and hands-on onboarding.
- Cultivated a robust, inclusive creator space that encouraged retention and long-term contribution.
Production Assistant (Contract) at Pinterest
- Facilitated on-the-ground production for Berlin Fashion Week, aligning content creation with Pinterest’s brand and trend strategy.
- Established and maintained relationships with designers, photographers, and creative partners to enable timely, high-quality content.
- Contributed to early trend identification to inform future-facing fashion narratives.
- Coordinated with photographers and creatives to produce fashion-week content optimised for Pinterest’s main feed.
- Identified and documented emerging fashion trends, contributing to SS27 trend insights.
- Assisted with content planning, logistics, and asset management during live event production.
- Delivered timely, trend-led content that increased relevance and inspiration on Pinterest’s main page.
- Strengthened creative partnerships supporting ongoing fashion and culture initiatives.
- Provided actionable trend insights informing seasonal editorial and discovery strategies.
Community & PM Manager at Lokalise (2024-04 – 2025-03)
- Directed community- and partner-led go-to-market initiatives supporting adoption and awareness.
- Formulated ambassador, influencer, and partnership programs aligned with core product positioning.
- Collaborated effectively with Product Marketing, Partnerships, and Growth teams.
- Launched and scaled an Ambassador Program, mentoring over 15 advocates across the EU and US.
- Forged strategic partnerships and co-created campaigns with the Product-Led Alliance.
- Developed localised thought-leadership and LinkedIn growth strategies.
- Achieved a 120% increase in ambassador-driven engagement.
- Generated over 200 Marketing Qualified Leads (MQLs) via co-created educational campaigns.
- Increased LinkedIn following by 85% in under one year.
- Enhanced product feedback loops, directly influencing the go-to-market roadmap.
Senior Community & Content Manager at Personio (2023-03 – 2024-04)
- Owned the community-led product marketing strategy, supporting onboarding, adoption, and retention.
- Partnered closely with Product Managers to align product updates, messaging, and education with customer needs.
- Acted as a senior voice-of-customer leader, synthesising insights to influence product and go-to-market priorities.
- Revamped product communications and shifted strategy towards practice-based, peer-led learning.
- Co-led community and events strategy across more than 20 internal stakeholders.
- Developed expert-driven content (HR Think Tank) to position Personio as a trusted authority.
- Increased community engagement by 112% within three months.
- Reduced escalations and fostered increased customer trust through clearer product updates.
- Established a stronger advocacy culture centred around expert-led education.
EU Community Programmes Manager at Patreon (2021-11 – 2022-10)
- Directed regional go-to-market execution for EU creator products.
- Led the localisation of positioning, messaging, and education strategies.
- Served as a strategic liaison between EU creators and global Product Marketing.
- Designed and launched the EU Creator Ambassador Program, comprising over 50 creators.
- Grew the EU creator community from zero to 500 active members within three months.
- Conducted creator research, including Trust Score Surveys, and facilitated collaborative forums.
- Achieved rapid community scaling and sustained advocacy growth.
- Integrated customer insights directly into product improvements for EU markets.
Community Programs & Events Director at PowerToFly (2020-10 – 2021-08)
- Owned the event-led product marketing strategy as a core activation channel.
- Cultivated long-term partnerships and speaker pipelines.
- Managed a global Slack community of over 1,000 professionals.
- Delivered weekly product-aligned events and workshops.
- Enhanced engagement strategy, workflows, and promotion processes.
- Improved retention rates by 112%.
- Drove sustained engagement growth across programs and events.
Founder & Community Builder at Fashion Minimalism (2019-01 – 2021-10)
- Founded a sustainable fashion community, scaling to 200 active members within six months.
- Developed the '29VL' Udemy program, integrating psychology, neuroscience, and fashion principles.
- Organised Meetup and Eventbrite events in Berlin and Zürich to foster connections.
- Built a comprehensive content strategy encompassing website, video campaigns, and Slack-based discussions.
- Published articles that drove an 80% increase in sales for partner platforms.
- Advocated for conscious fashion consumption, blending education with community building.
- Delivered 1:1 coaching sessions focusing on confidence, style, and professional identity.
- Designed weekly engagement topics and monthly catch-ups to sustain community bonds.
