Louana Mendy

Curious mind with a dual background in science and marketing, I’m passionate about how innovation and consumer insights shape the future of beauty.

After earning my Engineering degree in Biological Sciences and my Master’s in International Marketing for Fragrance & Cosmetics (ESSEC x ISIPCA), I had the opportunity to grow within L’Oréal, working on innovation, strategy, and market intelligence.

From identifying global trends to supporting the Bright Reveal campaign for L’Oréal Paris, these experiences taught me how to turn data and creativity into meaningful brand stories.

I’m now driven by one goal, to keep building bridges between science, strategy, and people to create innovations that truly make sense.

Founder & Product Lead at CLUTCH - Health & Beauty Opinion Platform (2025-11 – Present)

Founded and leading a health & beauty opinion platform with focus on product development, market analysis, and go-to-market strategy.

• Defined brand positioning and B2B/B2C value proposition
• Developed and executed go-to-market strategy (acquisition funnel, channels, and activation levers)
• Conducted market analysis (social listening, UGC, review platforms) to identify actionable consumer insights
• Designed communication assets (digital content, branding, messaging)
• Managed product roadmap and feature prioritization
• Leveraged user data to refine product-market fit

Innovation & Product Intelligence Project Specialist at LORÉAL (2023-09 – 2025-09)

Specialized in innovation and product intelligence, analyzing cosmetic trends and driving product pipeline development across multiple teams.

• Analysed cosmetic and dermocosmetic trends and scientific innovations to feed product innovation roadmaps
• Contributed to product pipeline development with marketing, R&D, and regulatory teams
• Monitored category performance (sell-in / sell-out) and delivered strategic recommendations based on technical and consumer insights
• Supported the development of product positioning, claims, and communication territories
• Coordinated cross-functional teams and external partners on product developments

Product communication Support - L'OREAL PARIS skincare brand at LORÉAL (2022-09 – 2023-09)

Supported product communication for L'OREAL PARIS skincare brand, managing 360° product launches and creating brand messaging.

• Contributed to 360° product launches and product line renovations (retail, digital, e-commerce)
• Developed product messaging (claims & RTBs) across all touchpoints
• Managed communication projects with strong business impact, ensuring brand consistency
• Built Power BI dashboards to track validation processes and improve efficiency

Product Development Intern at SAFIC ALCAN - Specialty Ingredients Distributor (2022-01 – 2022-08)

Interned in product development for specialty ingredients distributor, analyzing client needs and supporting ingredient solution development.

• Analysed B2B client needs (brands, formulators, manufacturers)
• Co-developed ingredient solutions with technical and marketing teams
• Supported product launches and commercial initiatives
• Created marketing materials and sales arguments
• Assisted sales teams with international B2B clients

MSc in International Marketing – Fragrance & Cosmetics – ESSEC Business School X ISIPCA (2024 – 2025)

Engineering Degree in Product Development & Marketing – École de Biologie Industrielle (EBI) - Graduate Engineering School (2019 – 2024)

Bachelor's in Bioprocess technology – Universiti Putra Malaysia (2020 – 2021)