Lucas Nastaro Stassi

Performance Marketing Specialist

Talent

Toronto, ON, CanadaMember since July 25, 2026

Programmatic Media & Display Advertising ToolsBudget ManagementCampaign OptimizationA/B TestingClient RelationshipTeam LeadershipMentoringConversion TrackingGA4UTM TrackingPresentationReportingCritical ThinkingSocial Media MarketingSocial Media StrategistPlannerSearch Engine OptimizationPaid SearchKpi Reporting

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Programmatic Media & Display Advertising ToolsBudget ManagementCampaign OptimizationA/B TestingClient Relationship

About

Paid Media professional with 8+ years of experience developing and executing integrated media strategies across Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, Programmatic Media, Influencer Marketing, and traditional media channels. Experienced in agency environments leading client portfolios, managing teams, developing media plans, coordinating cross-functional stakeholders. Strong background supporting national and global brands across FMCG, Financial Services, Retail, Healthcare, and Lead Generation industries.

Proven ability to improve ROAS, CPA, CTR, engagement, and revenue through strategic planning, performance optimization, and data-driven decision-making.

Experience

Media Supervisor at GINGA (2023-02 – 2024-03)

Led a team consisting of an Intern, Assistant, and Analyst, overseeing campaign execution, optimization, reporting, and delivery.
Developed integrated media plans across Google Ads, Microsoft Ads, Meta Ads, Programmatic Display, Geotargeted Media, Influencer Marketing, and OOH campaigns
Served as the primary media contact between agency and client.
Managed campaign budgets, forecasting, pacing, KPI tracking, and optimization initiatives.
Led integrated geotargeted Programmatic, OOH, and Amazon Ads initiatives that generated 8% digital revenue growth and increased audience engagement by 15%.

Media Supervisor at AMPFY (2022-07 – 2022-10)

Managed media planning and campaign execution for clients.
Managed Google Ads and Meta Ads campaigns, including audience targeting, performance optimization, and reporting.
Developed a cross-channel optimization strategy combining Search, Social, and website UX enhancements, resulting in 7% digital revenue growth.

Media Coordinator at BETC HAVAS (2020-01 – 2022-03)

Managed Google Ads and Meta Ads campaigns for Alelo.
Presented campaign performance reports and optimization recommendations during recurring client meetings.
Improved campaign efficiency by 6% through a complete restructuring of Search campaigns and ongoing performance optimization.