Luis Javier Chávez Hernández

Planned and executed digital marketing campaigns across multiple channels Optimized social media accounts by analyzing performance indicators Created visually engaging content for social media platforms

Digital Marketing Specialist — Internship - BE8NFINITE INC. - Remote

(2023 - 2023)

• Planned and executed digital marketing campaigns across multiple channels
• Optimized social media accounts by analyzing performance indicators
• Created visually engaging content for social media platforms
• Researched affiliate marketing opportunities, identifying and evaluating potential partners
• Conducted competitive benchmarking and provided data-driven recommendations to adjust campaigns

Content Manager - INDA MARKETING AGENCY - Mexico

(2019 - 2019)

• Defined and executed content strategies for government health agencies
• Managed and moderated official accounts in compliance with institutional guidelines
• Tracked KPIs and produced performance reports, improving engagement (+30%) and organic traffic (+25%)
• Handled crisis communications with precision and speed

Public Relations Officer - FREELANCE - Mexico

(2016 - 2020)

• Deployed social media campaigns and event activations, increasing engagement by 18%
• Boosted official merchandise sales by 20% through promotions, contests, and targeted content
• Coordinated sponsorship partnerships and created co-branding promotions
• Managed media relations and crisis communications, maintaining 95% positive sentiment

Marketing Communications Professor - UNIVERSIDAD CONTEMPORÁNEA DE LAS AMÉRICAS - Mexico

(2019 - 2022)

• Designed and taught university courses in communications, marketing, public relations, and branding
• Integrated digital tools and marketing approaches into course curricula
• Supervised student projects focused on campaign creation, copywriting, and brand strategy

Warehouse Associate - SMARDT CHILLER GROUP - Montréal

(2025 - 2025)

Bartender / Server Assistant - RESTAURANT 3 AMIGOS - Montréal

(2024 - 2025)

Master's Degree - Digital Marketing and Digital Media - UNIVERSIDAD INTERAMERICANA PARA EL DESARROLLO (UNID)

AEC - Digital Marketing - Collège de Montréal (2023)