M K

A well-versed digital marketing strategist with deep expertise in the automotive OEM and independent dealership markets. Having worked on both sides—as a strategic partner to dealerships and a dealer group marketing director—I offer a unique, hands-on perspective on digital performance. I understand dealer pain points from the inside and deliver vendor solutions that move the needle on revenue. I am ready to bridge that gap and bring this practical expertise to your team.

Founder / Developer - MaKe Technologies

(2024-10)

• Design, build, and maintain performance websites and mobile apps, providing full front-end and back-end management the youth sports academy market.
• Utilize custom HTML5, optimizing SEO performance, and a custom aesthetic, driving high-quality traffic and scaling new customer acquisitions.
• Developed a specialized portfolio for elite-level clients, including professional footballers Achraf Lazaar and Lauren Sesselmann, and Italian youth academy Juve Stabia.
• Established a strong client base primarily consisting of top-tier Ontario youth soccer academies.

Territory Consultant - MagnetSigns

(2024-10)

Manage the strategy, design, and implementation of mobile signage solutions for independent and franchise businesses.

• Contributed to a 150% average increase in new customer acquisitions within the territory during my first year.

Director of Marketing and Digital Operations - Brantford Automotive Group

(2022-06 - 2024-10)

Managed marketing and digital operations for Brantford Hyundai, Brantford Kia, and Owen Sound Hyundai, modernizing the digital presence and sharpening sales workflows.

• Bridged the gap between online marketing and the showroom floor to capitalize on every lead.
• Increased high-quality website traffic by 250% (6,000 to 21,000+ monthly visits).
• Drove a 3x increase in booked-and-shown appointments by optimizing CRM management and lead-to-sale workflows.

Director of Sales and Business Development - D2C Media Inc

(2019-06 - 2022-05)

Led Ontario market growth, executing strategy and managing a team of Account Directors. Prospecting, Acquiring and growing Ontario client base through website, digital marketing strategies and CRM management software.

• Accelerated share of the Ontario market by over 300% through a consultative "always-on" approach.
• Successfully executed the migration of 86% of dealership accounts during two major company acquisitions.
• Secured certified vendor status for brands including Hyundai, Kia, and Subaru.

Key Account Manager, Dealer Groups - eBay / Kijiji Canada

(2018-01 - 2019-02)

Built and maintained strong partnerships with dealer groups in western Ontario to increase wallet share. Leveraged market data to refine dealer ad spend, moving clients from guesswork to data-backed ROI strategies.

• Promoted to Key Account Manager; won the Autos MVP award in my first year.
• Consistently outperformed quota expectations by 120% quarter-over-quarter.

Certified Sales Professional - Certified Sales Professional Association (2016 - 2017)

Professional Sales Designation - Langara College (2014 - 2015)

Diploma - Business & Marketing - Seneca College (2014 - 2017)