Maavis Atchiamith

Bilingual Marketing Coordinator at IPEX Group (2025-08 – Present)

Coordinating the development and execution of bilingual marketing materials (English/French) across digital, print, and social channels for the US and Canada markets, ensuring alignment with brand guidelines.
Supporting product marketing initiatives by preparing sales collateral, product bulletins, presentations, and promotional assets.
Contributing to the content calendars and collaborating with internal teams to ensure timely delivery of campaigns and communications.
Assisting in planning and executing trade shows, industry events, and customer engagement activities each month including creating and printing of literature and production of merchandizing for the shows.
Ensuring web pages are optimized and up to date for all information, catalogues, datasheets, pricelists etc.
Translating marketing content and ensuring linguistic accuracy and contextual relevance for French-speaking audiences, especially for the Quebec market.
Collaborated with external vendors, marketing agencies, and printers to coordinate production timelines and deliverables.

Marketing Manager - Residential Segment at GWA Group (2022-06 – 2025-03)

Spearheaded the Caroma Roadshow 2025 marketing initiatives across Australia and New Zealand, drawing 1,000+ targeted attendees while achieving a 10% sales increase, 35% uplift in brand awareness, and 20% in customer engagement.
Developed and executed marketing strategies for builder and plumber segments, successfully launching the Caroma Plumbers Hub with 10,000+ members, Caroma Spare Parts booklets and Stylus Basis range.
Led cross-channel go-to-market campaigns for new products each year, contributing to an annual overall revenue exceeding AUD $400M.
Created branded content and tailored sales collateral, enabling over $2M in new business.
Fostered public relations and industry partnerships through national campaigns and events with the HIA and Master Plumbers Associations.
Managed digital analytics, reporting, and marketing budgets to optimize ROI.

Assistant Product Manager at REHAU (2019-07 – 2022-06)

Cross-functional collaboration to support the successful launch of 6+ new ranges under the RAUTITAN and RAUPIANO brands, contributing to a 15% year-over-year increase in product adoption.
Helped develop and execute go-to-market campaigns that boosted email open rates by 40% and social media engagement by 25%.
Managed the rebranding and redesign of myREHAU as a special project, improving user traffic and session duration within 6 months.
Supported in organizing 10+ plumbing industry events in collaboration with Master Plumbers Associations, resulting in a much better brand and product visibility across NSW and VIC.
Delivered monthly sales performance dashboards on sales and stock for effective and timely decision-making.

Assistant Category Manager at Complete Office Supplies (2017-10 – 2019-06)

Partnered with 12+ key suppliers to curate over 1,200 product listings and visuals for the national catalogue, achieving 98% data accuracy in CRM uploads.
Assisted with the end-to-end production of an annual 200+ page product catalogue, used by 25+ sales reps across Australia.
Coordinated quarterly promotional campaigns leading to a 10% uplift in category sales and increased client reorders by 12%.
Supported the national sales team with 200+ sample requests and created over 50 pieces of marketing collaterals and presentations for their sales pitches.
Delivered pricing and rebate reports with on-time submission, improving inter-departmental decision-making efficiency.

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