Marketer
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Hello! I'm Macheala but you can call me Kayla. I've become a master at gracefully tripping over flat surfaces, and I'm known for my love of cheesy puns and lighthearted humor. I'm passionate about fostering a warm and welcoming work environment where everyone feels comfortable sharing their ideas and opinions without fear.
With a solutions-oriented approach, I focus on achieving success and driving continuous improvement. I'm excited to bring this mindset to new opportunities and contribute to a dynamic team environment.
I am confident I am a noteworthy candidate because of my winning positive attitude, growth-oriented mindset, and long-term vision. I am often characterized as a happy individual with team spirit and a passion for impactful work, career growth, supportive environments, and on-the-job training. Your team would be incredibly lucky to have me as a team member driving goals due to my vibrant personality and experience.
My experience was greatly developed at MacEwan University Sustainability and the MacEwan University Marketing Club (MUMC), where I significantly grew my marketing abilities. As a Waste Diversion Ambassador, I gained experience in event hosting, coordination, budget planning, presentations, social media marketing, and vendor sourcing—skills that are transferable to many roles. As Co-President of MUMC, I managed a team of 13 people who engaged with the student community using various marketing tools such as MailChimp, Canva, Wix, Hootsuite, and social media platforms.
In these roles, as well as my role with SimplyFloss, I managed social media content, ensuring a consistent brand voice across all media forms to increase brand awareness. These roles required effective communication, multitasking, and analytical skills.
High-quality content production relies on efficient marketing research, which I have experience in. At SimplyFloss, I worked with Google Analytics and reviewed SEO data to evaluate growth strategies. I hold certifications in Google Analytics and Google AdWords and have received training in marketing metrics, research & analytics, and digital marketing at MacEwan University.
My ability to work independently is demonstrated through my honours designation project, where I conducted undergraduate research on emotional appeal ads and seatbelt safety, showcasing my self-motivation and ambition.
My sales background includes roles as a sales associate at Winners & HomeSense and Bentley Services Inc., where I developed sales techniques, KPIs, and customer service skills. I can confidently translate my sales and customer service experience to your department. Additionally, I have been trained in sales management at MacEwan University, learning about long-term sales strategies and how to effectively reach leads in a competitive environment.
I have achieved my Bachelor of Commerce Degree from MacEwan University as of June 2024. I majored in honours designation marketing and minored in legal studies in business law.
