Mahsa Ebrahim

Print Club (advertising agency) | Toronto, Ontario

UX/UI Designer & Graphic Designer | 09/2023 – 04/2024

Designed and developed an intuitive business-to-business (B2B) dashboards system through user research and data collection methods to ensure optimized internal operational efficiency and User-Centric Decision Making.
Led the execution of all visual design phases, from initial concept ideation to final delivery to front-end developers, by generating top-tier High-fidelity visual designs, mock-ups, and visual UI assets essential for creating comprehensive and aesthetically compelling user experiences.
Developed design system and style guide to ensure consistency and coherence across all digital product interfaces, resulting in a uniform and seamless user experience.
Generated innovative design concepts aimed at simplifying complex challenges, thereby enhancing user satisfaction and engagement levels through intuitive and user-friendly interfaces.
Crafted visually stunning business cards, logos, flyers, signs, car graphic / car wrap design, and other collateral while maintaining brand consistency, and maximized client appeal. Proficient in setting up files for print, from small to large formats, ensuring high-quality output. Additionally, produced and edited engaging social media videos, elevating the brand's online presence and audience engagement
Appsport Inc. | Toronto, Ontario

UX/UI Designer | 04/2023 - 08/2023

Collaborated within a Startup environment, contributing to early-stage input and fostering end-to-end cohesion within the cross-functional team.
Implemented responsive design principles for optimal user experience across diverse devices, ensuring consistency and accessibility.
Conducted extensive research on the sport and health target audience, utilizing interviews, surveys, competitive analysis, storyboards, user scenarios, user journey maps, user flows analysis, A/B testing, and more to apply user-centered design principles effectively.
Designed visually compelling sponsorship pitch presentations and sports match flyers, aligning with brand identity, and leveraging compelling visuals to attract sponsors, investors, and engage audiences.

Upwork | Toronto, Ontario

UX/UI Designer (Freelance) | 05/2022 - 04/2023

Worked with clients across a spectrum of industries, including real estate, retail, and e-commerce, delivering tailored solutions to meet their diverse needs. (Projects: Onra.ca, HillzDealer.com, and Sib Bakery).
Effectively managed multiple projects simultaneously by prioritizing tasks and deliverables based on project timelines and stakeholder needs, ensuring efficient project management and timely delivery of results.
Designed user-friendly and visually appealing interfaces for websites, tablet, and mobile applications using industry-standard design tools such as Sketch, Figma, and Adobe XD resulting in engaging and intuitive user experiences across digital platforms.
Implemented and maintained a consistent visual design language, encompassing typographic skill, colour theory, grid systems, layouts, and iconography, while also ensuring adherence to AODA/Web Accessibility (WCAG) standards. Additionally, created vector illustrations, icons, and animations for mobile platforms and web applications to enhance brand experience and ensure visual coherence.

Techmad Co | Tehran

UX/UI Designer & Graphic Designer | 10/2019 - 04/2021

Designed and developed user interfaces for a retail website selling accessories for mobile and desktop, applying mobile-first/responsive design thinking to ensure optimal users experience and usability.
Spearheaded the daily production and execution of impactful email campaigns, fostering increased engagement and brand recognition for this design firm.
Designed the company brand identity, and brand guidelines, and digital content for social media posts, ensuring consistency and enhancing brand recognition across various marketing channels.

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