Mali Yarli

Highly analytical, certified Salesforce Administrator with over 6 years of experience optimizing enterprise Financial Services Cloud (FSC), Sales Cloud, and Service Cloud platforms within heavily regulated insurance environments. Expert in designing declarative automations using Advanced Flow Builder, managing granular data security architectures (roles, profiles, permission sets), and building high-fidelity reporting suites. Proven track record partnering with Product Owners and Business Analysts in Agile delivery methodologies to modernize underwriting workbenches, improve operational efficiency, and enforce strict corporate data governance.

Proficient across adjacent technologies including Power BI, Power Automate, and SQL scripting to drive continuous optimization and data-cleansing initiatives.

Salesforce Administrator - Maple Leaf Sports & Entertainment (MLSE) - Toronto, ON

(2023-02 - 2025-02)

• Configured and maintained complex Salesforce objects, custom fields, page layouts, record types, and automated validation rules across enterprise orgs.
• Designed and deployed scalable declarative automations utilizing Advanced Flow Builder and multi-stage approval processes to improve underwriting workflows.
• Managed end-to-end user setup, administering granular security settings, role hierarchies, profiles, sharing rules, and permission sets.
• Supported enterprise platform releases, conducting robust sandbox regression testing, verification, and automated deployment activities using Gearset DevOps.
• Monitored daily platform performance indicators, successfully identifying and mitigating technical debt to optimize system loading times.
• Collaborated closely with cross-functional business stakeholders and Product Owners to analyze operational requirements and build data-driven automations.
• Developed and maintained operational reports, interactive dashboard suites, and executive KPIs to support strategic, data-backed decision-making.
• Monitored and improved organizational data quality through routine data audits, field validation controls, and proactive mass-cleansing routines.
• Executed backend data migrations, system integration support mapping, and schema updates using Data Loader and specialized SQL scripts.
• Ensured total compliance with corporate data governance, privacy protocols, and retention requirements across all active database systems.

Salesforce System Analyst & Operations Consultant - Clariti Cloud Inc. - Toronto, ON

(2022-03 - 2022-12)

• Partnered directly with commercial enterprise clients to evaluate existing CRM platforms, identify operational constraints, and execute modernization plans.
• Authored thorough functional specifications, technical process flow diagrams, and structured user stories within Jira using Agile delivery methodologies.
• Investigated recurring system performance sync issues and resolved platform integration bottlenecks by analyzing environment error logs.
• Engineered custom validation controls, automated workflow rules, and complex formula fields to streamline day-to-day user support operations.
• Coordinated multi-phase user acceptance testing (UAT) cycles, constructing deep testing scenarios to validate new platform configurations before rollout.
• Administered security architectures across multi-tenant setups, ensuring complete alignment with role-based data visibility and permission parameters.
• Integrated third-party components and cloud productivity extensions into core CRM instances, auditing backend property data mapping.
• Executed large-scale corporate data migrations, utilizing data loader tools to transform, clean, and map legacy database records accurately.
• Formulated comprehensive operational tracking dashboards to monitor channel conversions, revenue pipeline speed, and environment health indicators.
• Created client-facing system runbooks, technical design papers, and video enablement guides to accelerate end-user platform training.

Business Systems Analyst - Salesforce & Insurance Operations - Wawanesa Mutual Insurance - Toronto, ON

(2019-01 - 2022-03)

• Supported regulated insurance and financial services business units by diagnosing and resolving configuration bugs across enterprise Salesforce applications.
• Evaluated department-level business requirements from underwriting leads to design custom data models, object relationships, and data validation criteria.
• Analyzed system performance data flows, utilizing debug logs and diagnostic techniques to troubleshoot broken automated sequences and workflows.
• Assisted cross-functional project leads with sprint planning, backlog refinement, and translating operational requirements into technical specifications.
• Built scalable declarative solutions using Flow Builder to replace manual file tracking and maximize cross-departmental data visibility.
• Conducted large-scale data audits, system cleansing initiatives, and deduplication projects using Data Loader to enforce strict corporate data standards.
• Supported platform release management and seasonal application upgrades, conducting sandbox regression tests to document technical business impacts.
• Partnered with marketing and web operations engineering teams to monitor and verify integration points between core CRM and communication systems.
• Built operational reporting frameworks, interactive dashboards, and Power BI metrics to track service desk utilization and team engagement.
• Authored standard operating procedures (SOPs), technical reference sheets, and training modules to enable users and streamline onboarding.

Master's Degree - Engineering