Manuel Saravia

A results-driven Senior Digital Marketing Specialist with 10+ years of experience in developing and implementing successful digital marketing strategies and introducing new clients into channels. Proficient in Digital marketing strategies, social media, email marketing, content marketing and digital content design. Skilled in using web analytics and data analysis tools to optimize campaigns and improve ROI. Proven track record of increasing website traffic, conversions, and revenue through targeted campaigns.

Strong leader with excellent project management and team management skills. Strong communication and presentation skills and ability to work in a fast-paced environment and meet tight deadlines. Strong knowledge of industry trends and best practices. Experience in working with tools such as Facebook Business Manager, Salesforce Marketing Cloud, Illustrator, Dreamweaver, Bootstrap, Html and CSS for email/web development and design.

Senior Digital Communications Specialist | 08/2020 to Current

ENEL X - Colombia

• Developed and implemented digital commercial communication strategies for B2C and B2G products in Colombia monitoring agencies in terms of creativity and development for campaigns.
• Ensured compliance with brand guidelines across all communication channels when creating designs and developing customer creative pieces.
• Analyzed performance of digital campaigns and provided recommendations for optimization as well as implementing Marketing Cloud for mass mailings and email campaigns resulting in 90% of key audiences outreach.
• Collaborated with cross-functional teams to ensure cohesive and effective campaigns providing a clear understanding of company resources to develop strategic activities.
• Experience in using marketing tools such as Marketing Cloud, Adobe Creative Suite and Google Analytics resulting in a 30% enhanced process of marketing metrics implementation.

Marketing Coordinator | 02/2020 to 08/2020

Casaideas - Colombia

• Efficiently coordinated multiple marketing campaigns and initiatives, resulting in an increase in brand awareness and sales nationwide for the company.
• Developed and executed successful marketing plans and strategies, resulting in a significant increase in website traffic, conversions, and revenue.
• Collaborated effectively with cross-functional teams to ensure cohesive and effective campaigns, resulting in positive feedback from clients and colleagues.
• Managed the coordination of projects with internal clients in multiple regions and teams to ensure timely delivery of materials, contributing to the company's reputation for timely and efficient service.
• Implemented efficient reception procedures, resulting in a more organized workflow and improved project management.

Digital Marketing Consultant | 02/2019 to 03/2020

B-Kids S.A.S - Colombia

• Enhance planing for clients with a significant increase in website traffic, conversions, and revenue through the implementation of targeted digital marketing strategies.
• Developed and executed successful campaigns across various digital channels resulting in a significant increase in brand awareness, lead generation and sales.
• Implemented SEO strategies resulting in top rankings on search engines and increased organic traffic.
• Developed and executed email marketing campaigns resulting in increased open and click-through rates as well as social media strategies resulting in increased engagement, followers and brand awareness.
• Successfully trained and mentored clients' internal teams on digital marketing best practices, resulting in the ongoing success of digital marketing efforts.

Digital Marketing Specialist | 10/2017 to 01/2019

Porvenir Pensiones y Cesantias - Colombia

• Monitored the operation and performance of the company's digital assets and provided monthly performance reports.
• Managed the digital marketing budget for an approximate amount of USD300k obtaining collection of more than USD 600k, awareness point average 50,000 views per video, 1,100,000 views of video branding, 4,000 APP downloads and +50 Leads.
• Consolidated the company's scorecard to track the performance of digital campaigns within the marketing management.
• Provided support in the design and execution of action plans with digital and creative agencies, and followed up on internal and external communication campaigns.

Account Executive | 08/2016 to 09/2017

AVAYA Inc. - Colombia

• Successfully managed communication with internal clients in multiple regions, resulting in high customer satisfaction and repeat business.
• Implemented efficient reception procedures, resulting in a more organized workflow and improved project management.
• Coordinated the development and delivery of high-quality graphic materials for print and digital media, resulting in an increase in brand recognition and positive feedback from clients.
• Consistently met tight deadlines for project delivery, contributing to the company's reputation for timely and efficient service.

Digital Designer | 09/2013 to 08/2016

AVAYA Inc. - Colombia

• Successfully executed design processes for multiple large-scale events, resulting in an increase in event attendance and positive feedback from clients.
• Implemented new HTML techniques, providing more efficient design process and improved visual aesthetics for digital materials.
• Created visually appealing print materials that helped to enhance the organization's image and brand recognition.
• Developed efficient templates for presentations and corporate materials, with a more streamlined workflow for the team.

Creative Assistant | 05/2012 to 03/2013

XYZ Estratégia S.A - Colombia

• Executed creative concepts for pieces and graphic material for print and web for Estelar Hotels.
• As creative in charge, finalized files for delivery to suppliers and subsequent printing, resulting in a 15% decrease in print errors.
• Created a variety of printed materials such as brochures, menus, banners, mailings, banners, and invitation cards for Estelar Hotels in different campaigns.
• Collaborated with cross-functional teams to develop and implement marketing campaigns, resulting in a 20% increase in brand recognition.
• Consistently met or exceeded performance goals and deadlines, resulting in multiple promotions within the company.
• Successfully managed a team of designers, resulting in a 25% increase in team productivity.

Graphic Web Designer | 02/2012 to 04/2012

BEA Digital - Colombia

• Oversaw the creation and implementation of pieces and digital graphic material for various advertising campaigns for recognized companies such as Suzuki, McDonalds, Disney, Gatorade, Falabella and Citi.
• Managed the reception, review, and correction of digital material for implementation on social media platforms including Facebook and Google.
• Led the development and execution of advertising campaigns for mobile devices, resulting in a 20% increase in mobile engagement.
• Created and reviewed internal company materials for client proposals and developed product mock-ups for web pages and mobile devices.

Industrial Designer | 10/2008 to 12/2010

Global Management Resources - Colombia

• Provided expert billing and technical support to company's users, resulting in a 15% increase in customer satisfaction ratings.
• Developed and implemented new graphic materials, including corporate image, brochures, and corporate souvenirs, which helped increase brand recognition by 20%.
• Successfully participated in several successful marketing campaigns, resulting in a 10% increase in sales for the company.
• Consistently met or exceeded performance goals and deadlines, resulting in positive review of KPIs.
• Led a team of designers and developers to create a comprehensive corporate rebranding initiative, resulting in a 15% increase in brand awareness.

Education

Universidad Javeriana | Bachelor's Degree 

Industrial Design

Exchange student - Universidad de Buenos Aires UBA

EAE Business School | Master of Arts

Digital Marketing and E-Commerce