SENIOR ART DIRECTOR
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Hello,
Hey there, I’m Marcelo and it’s great to meet you. Here’s a bit about me. I’m a seasoned creative from São Paulo, Brazil, now thriving in Toronto, Canada. Over my career, I’ve been fortunate to craft award-winning campaigns for global giants like Budweiser, Sam's Club, GOT MILK US, Scotiabank, JEEP, RAM, Mercedes Benz, 3M, Levi’s, Puma, ESPN, Swatch, Playboy, Continental Tire, Healthcare USA, and numerous other esteemed brands.
I’ve had the privilege of doing some of my finest work at renowned agencies like Publicis Toronto, Gale Partners Toronto, BBH, StrawberryFrog, FCB, and several other esteemed shops. Being invited to join the Grand Jury at the New York Festivals in 2014, 2016, and 2023 is a testament to my dedication and talent. With expertise across all channels, exceptional production skills, craftsmanship, activation, a degree in Graphic Design, and an unwavering passion for the creative process, I am always eager and ready for the next exciting brief.
Marcelo is a seasoned creative from São Paulo, now based in Toronto, with a rich portfolio of award-winning campaigns for global brands like Budweiser, Levi’s, Mercedes Benz, and ESPN. He’s contributed to top agencies including Publicis, BBH, FCB, and Gale Partners. His work spans all channels, showcasing exceptional production skills and creative craftsmanship.
A Graphic Design graduate, Marcelo’s passion for the creative process earned him Grand Jury honors at the New York Festivals in 2014, 2016, and 2023. He remains driven by bold ideas and is always ready to tackle the next exciting brief with energy and expertise.
Marcelo holds a Bachelor's degree in Graphic Design from Paulist University in São Paulo and completed a Graphic Design Specialization at the Institute of the Arts in California. He’s currently pursuing a User Interface Design Specialization at the University of Minnesota (2025). His education is complemented by certifications in professional writing (George Brown), typography, UI tools like Figma and Adobe XD, strategic thinking, Adobe Creative Cloud, animation trends, digital marketing, and coaching.
This diverse academic and professional training reflects Marcelo’s commitment to evolving creatively and strategically across design disciplines.
