Maria De Somma

Marketing Lead with 5+ years of experience driving demand, building multi-channel campaigns, and managing end-to-end marketing programs. I support small to mid-sized businesses by owning marketing strategy, execution, and performance to generate clear, measurable results.

My work focuses on delivering strong content and digital programs, partnering closely with founders and senior leaders, and bringing a thoughtful balance of creativity, structure, and revenue-focused decision-making.

Fractional Marketing Lead at Agentive Marketing (2024-01 – Present)

• Plan and execute full-funnel demand programs across content, email, paid social, and digital channels to support pipeline growth and brand visibility.
• Act as an embedded partner to founders and internal teams, translating business goals into practical marketing plans and campaign roadmaps.
• Develop messaging frameworks, content strategies, and go-to-market plans aligned with revenue priorities.
• Manage day-to-day marketing operations, including timelines, deliverables, reporting, and optimization.
• Lead client communication and performance reviews, providing clear insights and recommendations based on campaign results.

Marketing Coordinator at Iteration Insights (2021-01 – 2024-12)

• Supported annual marketing planning and execution to drive company growth across digital, content, and events.
• Increased website traffic and search visibility through SEO-focused content and ongoing site optimization.
• Led end-to-end event marketing, including planning, speaker coordination, promotion, and post-event follow-up.
• Executed social media campaigns to support lead generation and funnel growth.
• Managed WordPress website updates and maintenance to improve performance and user experience.

Co-Founder, Digital Marketing at Disruptive Minds Creative (2020-01 – 2021-12)

Consulted for small businesses to develop digital presence strategies, launch platforms, and manage marketing execution.

• Built and scaled customer-facing digital platforms across social media, web design, and content creation.
• Planned, launched, and optimized paid digital campaigns to drive engagement and new business growth.
• Delivered end-to-end digital marketing programs, spanning strategy, execution, and performance analysis.

Marketing Specialist (Contract) at Teknertia (2021-01 – 2021-12)

Designed webpages promoting cloud services and Microsoft licensing. Developed lead-generation strategies and managed digital channels.

Development Assistant at Vecova Centre for Disability Services and Research (2019-01 – 2019-12)

Supported donor relations, events, and fundraising initiatives. Managed donor research, communication, and data tracking.

Sales Associate at Ski Cellar Snowboard (2012-01 – 2020-12)

Provided customer service, merchandising, and sales support. Consistently met KPIs and contributed to store revenue performance.

Bachelor of Business Administration in Marketing – SAIT Polytechnic (2020-01)