Senior Product Designer at Dr. Cash (2024-08 – 2025-08)
Fast-growing Brazilian health care fintech lending platform offering personal loans and lease products to 200,000+ monthly active users.
- Led end-to-end product design of key user journeys on a fast-growing fintech lending platform from concept and wireframes through high-fidelity prototypes and production assets — balancing user needs, business goals, and engineering constraints.
- Drove measurable outcomes through design: boosted monthly loan applications by 20% via redesigned user journeys and conversion-focused interaction design, validated through A/B testing.
- Owned the design of core in-app features serving 200,000+ monthly users; integrated beta testing feedback to increase user engagement by 8%+ and significantly reduce support tickets.
- Built, scaled, and governed a reusable, accessible design system (WCAG 2.1/2.2 AA), refining patterns, improving consistency, and reducing front-end development time by 15%.
- Collaborated closely with product managers, engineers, and cross-functional partners to shape problem definitions, explore solutions, and ship polished product outcomes.
- Iterated continuously on shipped work using customer feedback and product metrics, directly improving user satisfaction (NPS/CSAT) across core product flows.
- Mentored designers and drove 100% design system adoption across the team.
Career Break at Personal Health (2023-08 – 2024-08)
Career break for personal health reasons.
Senior Product Designer at Clearly (EssilorLuxottica) (2022-08 – 2023-08)
Canadian online eyewear retailer (subsidiary of EssilorLuxottica) — high-traffic B2C e-commerce platform with AR-assisted virtual try-on for millions of customers.
- Led end-to-end design of key product experiences, from interaction models and wireframes to high-fidelity prototypes and production-ready assets, for a high-traffic B2C e-commerce platform.
- Translated user insights and qualitative research into elegant interaction solutions; drove a 16% increase in user engagement with product pages and reduced support inquiries by 11%.
- Shipped an AR-assisted try-on feature that reduced product returns and refund requests by 21% by improving purchase confidence through better product visualization.
- Contributed to a major design system migration, improving pattern consistency and streamlining design-to-engineering workflows across the platform.
- Partnered closely with engineers during staging and production QA to ensure polished, pixel-accurate implementation.
Product Designer at TBA Digital (2021-02 – 2022-07)
Vancouver-based digital agency delivering UX and product design for enterprise clients including EssilorLuxottica US, Abbott, Virbac, Boston Scientific, and Mirrortrip.
- Delivered end-to-end product design flows, wireframes, and high-fidelity prototypes to production assets for five enterprise clients within the first six months in a fast-paced agency environment with high autonomy.
- Designed and shipped features for native iOS, Android, and tablet applications in close collaboration with cross-functional engineering and product teams.
- Created visual concepts, storyboards, and design assets for complex digital experiences across web and mobile platforms.
Product Designer at Yandeh (2020-12 – 2021-03)
Brazilian B2B e-commerce connecting retailers and suppliers across multiple product categories.
- Joined an early-stage B2B startup and independently built a scalable design system from the ground floor, ensuring UI consistency across web and mobile, driving an 8% increase in monthly conversions.
- Standardized design components and processes, reducing development time by 50% and significantly improving design-to-engineering handoff efficiency.
- Redesigned the B2B portal dashboard and retailer-provider flows, increasing retailer orders by 6% in the first month post-launch through improved interaction design.
Product Designer at TCP (2018-09 – 2019-09)
Brazilian HR and workforce management SaaS platform serving 4,200+ organizations; placed via Hero99 staffing agency. Sole designer collaborating with a team of 12 software developers.
- Led iterative design sprints using agile methodologies, delivering 3+ user-centered solutions for a platform serving 4,200+ organizations, collaborating with a cross-functional team of 12 software developers as the sole designer.
- Synthesized insights from 150+ user interviews, surveys, and usability testing sessions to directly inform three major product feature enhancements with measurable engagement improvements.
- Drove a 15% increase in platform engagement scores by establishing a structured user feedback loop and transforming the lowest-rated feature into a user favorite through rapid iteration.
- Produced comprehensive user flows, wireframes, and high-fidelity prototypes guided by the Salesforce Lightning Design System, driving design consistency and quality at scale.
UX/UI Designer at Midiaweb (2018-01 – 2018-09)
Brazilian digital agency designing web and mobile products for startups and SMBs.
- Designed and iterated on user-centered solutions for web and mobile platforms, increasing the App Store rating by 0.4 stars through user-testing-driven improvements.
- Produced wireframes and high-fidelity prototypes to meet client objectives, collaborating closely with cross-functional teams to deliver consistent, polished digital experiences.
