Marina Ray

Marketing Management student at the University of Alabama at Birmingham with hands-on experience in brand strategy, social media marketing, market research, and marketing analytics. Proven ability to build brands from the ground up, develop go-to-market strategies, and execute multi-channel content campaigns. HubSpot-certified in digital and social media marketing with experience using Google Analytics 4 (GA4) to analyze website performance and user engagement.

Passionate about combining creativity with data to develop marketing strategies.

Founder and Brand Developer at Papillon Amelia (2025-01 – Present)

• Built a complete brand identity, positioning, and messaging strategy for an independent artisan bakery brand.
• Photographed branded products and produced organic social media content, captions, and seasonal campaign concepts across Facebook and Instagram.
• Monitored social media performance using Meta Insights to evaluate content engagement and refine content strategy.
• Developed pricing strategies and cost models in Excel to support business decision-making.

Brand Strategy Consultant (Project) at Dental Studio (2025-01 – 2026-01)

• Developed branding and positioning recommendations for a local dental practice.
• Produced a Google Search Ad mockup using keyword-focused copy tailored to the practice's target audience.
• Designed and implemented a social media content scheduler and planner to support the practice's ongoing content strategy.
• Led branding discussions and contributed to content planning across project milestones.

Team Member at Krispy Kreme Doughnuts (2020-03 – 2021-02)

• Delivered customer service in a high-volume retail environment, maintaining efficient service standards.
• Collaborated with team members to support daily operations and ensure a consistent customer experience.

Bachelor of Science in Marketing, Concentration: Marketing Management – University of Alabama at Birmingham (2027-12)