Matt Rossi

Operations, Account Management, and Business Development professional with 10+ years of experience across sales, marketing, and operational management. Proven ability to build strong client relationships, drive revenue growth, and improve day-to-day business operations. Experienced in developing SOPs, coordinating service operations, managing vendors and parts procurement, tracking job costs, and improving internal workflows.

Adaptable and results-driven, I bring a strong combination of commercial experience, operational leadership, and hands-on problem solving, with a proven ability to drive sales, generate new business, increase profitability, and improve operational efficiency.

Operations and New Business Development Manager at Tanner Equipment Services (2026-01 – Present)

• Developed and implemented SOPs to streamline daily operations and technician workflows.
• Managed parts, inventory, vendors, returns and purchasing to support field operations.
• Parts & Inventory Management: Tracked daily parts purchases, accurately allocated parts to work orders, and managed margins to maintain consistent pricing and profitability.
• Coordinated service operations, including scheduling, annual inspections, repairs and preventative maintenance.
• Improved operational systems and processes, including Fleet Maintenance Pro, estimates, invoicing and tracking.
• Obtained First Aid certification to support workplace safety requirements.
• Supported the setup and organization of the new shop, improving workflow, safety and overall operational efficiency.

Account Executive / Business Development Representative at Agency Media (2020-01 – 2025-12)

• Spearheaded outbound discovery and partnership development with clients across Canada and the U.S. communicating directly with business owners and key marketing managers
• Helped clients grow their online presence by selling full-service digital solutions like web design, SEO, video production and social media strategy
• Built and managed long-term relationships with clients through proactive communication and results-oriented service
• Played a key role in growing agency revenue and bringing in new clients by building strong relationships, finding new opportunities, and working closely with the team to deliver customized solutions that met client needs
• Solely responsible for 85% of all company accounts and trusted to nurture each client by being able to anticipate any future needs or diversion that lay ahead
• Solely manage 85% of all company accounts, building strong client relationships and earning trust by proactively anticipating needs, addressing concerns, and identifying future opportunities

Account Manager and Business Development Representative at Rogers Media – Country 107.1 & Star 98.3 FM (2017-01 – 2020-12)

• Managed a portfolio of local and regional accounts, delivering custom advertising solutions across radio and digital platforms
• Developed strategic marketing campaigns to meet clients' business goals and increase ROI
• Provided end-to-end support: prospecting, sales presentations, campaign execution, and reporting
• Recognized for strong account retention and upselling capabilities

Sales Representative at ADESA (OPENLANE) (2015-01 – 2017-12)

• Represented the auto remarketing company to dealers, providing tailored vehicle auction services
• Cultivated new dealer relationships and supported existing ones with transparent and data-driven sales advice

Sales and Marketing Manager at Ra Energy (2014-01 – 2015-12)

• Led retail partnerships, promotional campaigns, and distributor negotiations for a growing CPG brand
• Executed marketing strategy and expanded brand presence in key accounts across Western Canada

Creative Writer / Sales Support at Jim Pattison Broadcast Group (2010-01 – 2014-12)

• Wrote and produced creative ad content for broadcast clients
• Engaged with clients directly for ad concepting and campaign strategy
• Supported account executives with lead generation, pitch prep, and production logistics

Technology Diploma in Radio Arts and Entertainment – BCIT (2008-01 – 2010-12)