Marketing & Branding Manager
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Insightful marketing professional with 15+ years of coaching, branding, and management experience. Creative and resourceful, with a natural ability to lead and inspire integrated teams throughout multiple channels.
Marketing & Branding Manager - Kartners Group - Greater Vancouver, BC
(2020-10)
Collaborates with Sales, Finance, and Operations departments to create strategic Marketing & Brand campaigns to enhance the sales process and deliver on KPIs. Determines the development and delivery of marketing and merchandising material through data-driven insights. Mentors and coaches team members throughout the creative process and reports directly to company president.
Marketing Manager - FonTile Corporation - Vancouver, BC
(2019-07 - 2020-10)
Established efficient marketing and merchandising systems to enhance the customer experience digitally and in-store. Created engaging presentations for design events, contributing to 25% increase in sales.
Creative Director - The Modern Man-Cave Maven - Greater Vancouver, BC
(2018-11 - 2021-12)
Inspired busy professionals to create a modern balance at home through targeted interior design consultation.
Commercial Account Manager - Royal Bank of Canada - TriCities, BC
(2016-07 - 2018-11)
Business banking relationship manager for medium to large corporations. Worked closely with owners and C-suite executives to analyze financials and enhance business strategies. Consistently exceeded expectations each fiscal year by contributing to sales growth and increased customer satisfaction.
Small Business Advisor - Scotiabank - Burnaby, BC
(2012-11 - 2016-07)
Business banking advisor for small business owners. Managed book of business between two branches, offering sound financial advice based on thorough credit reviews. Built strong partnerships within the community, through thoughtfully-planned cross-promotional events.
Marketing & Design - Jonathan Morgan & Company Limited - Langley, BC
(2009-01 - 2012-09)
Integral in the re-branding of the Institutional Furnishings arm of the business, as well as the development of the Design + Build marketing strategies. Streamlined cross-functional processes enabling the company to increase marketshare in an extremely competitive landscape.
Creative Director & Co-Owner - Newport Yoga - Port Moody, BC
(2007-11 - 2009-07)
Re-branded studio's image by redesigning website and print material. Built profile in community by establishing solid relationships with fellow businesses. Created fun and innovative classes, drawing in a wider client base. Responsible for merchandising studio storefront. Dramatically increased studio's average monthly revenue during ownership, seeing studio's first profitable month within first three months of partnership.
Personal Training Director - Life Centre Fitness - Burnaby, BC
(2007-02 - 2008-02)
Developed a team of trainers to become a thriving personal training force within the area. Doubled the department's revenue in first two months of employment. Organized community events and created staff incentives through B2B relationships within the community.
Exercise Science Program - Exercise Science - Langara College (2000 - 2001)
Graphic Design & Communications - Graphic Design & Communications - Capilano College (1995 - 1998)
