Process Illustrator at SISPO (2025-05 – Present)
- Audited and simplified administrative flows for student- and faculty-facing systems, identifying content confusion and streamlining entry points and navigation paths to reduce friction
Product Designer at Partipost (2021-10 – 2024-07)
Designed B2B and B2C product experiences for a top SEA influencer marketing platform serving 1.5M+ users and 4,000+ brand clients, balancing user needs, scalability, and business goals.
- Designed and shipped a cross-platform campaign progress tracking feature for iOS and Android, giving users real-time visibility into deadlines and deliverables — reducing deadline extension requests from 15% to 5%
- Led end-to-end discovery and redesign of the content review flow, delivering a self-serve experience that reduced operational support cases from 30% to 10% within 3 months while increasing user engagement.
- Conducted usability testing sessions to secure engineering buy-in on a redesigned workflow; validated solution reduced operational effort on the targeted task by 67%.
- Facilitated cross-functional discovery workshops and ideation sessions with PMs and engineers to align on user needs and business priorities, contributing directly to product roadmap decisions.
- Redesigned the design-to-development handoff process, applying service design sensibilities to a cross-disciplinary workflow — cutting back-and-forth communication by 50% and accelerating delivery cycles.
- Co-built a scalable design system with engineering, including a Storybook component library that achieved 80%+ component reuse and reduced cross-team interaction alignment time by 20%.
UX/UI Designer at Melio (2021-03 – 2021-07)
Melio is an early-stage startup focused on making climate-friendly decisions easier for online consumers.
- Designed a 0-to-1 product experience as the sole designer, establishing visual guidelines and foundational design patterns to enable a consistent, scalable user experience.
- Translated complex climate data into intuitive, visually engaging information experiences applying human-centered design principles to lower cognitive load and drive behavior change.
Graphic Designer at ShopBack (2018-06 – 2019-07)
- Designed polished digital marketing assets and promotional materials for major brand clients including Apple, Booking.com, and Agoda — supporting campaigns, internal events, and product launches.
