Megan Kalviri

Head of Marketing

Talent

Vancouver, Metro Vancouver Regional DistrictMember since April 12, 2024

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About

With over 15 years of marketing experience, including significant roles at industry-leading companies such as Tesla, L'Oréal, Shopify, and DAMAC, I am confident in my ability to drive your brand's growth and success.

My journey in marketing leadership roles has equipped me with a wealth of strategic insight and proven expertise. Throughout my career, I have successfully steered marketing initiatives for top-tier brands, driving market share growth, solidifying brand positioning, and ensuring consistent messaging across all channels.

Notably, my tenure as VP of Marketing at a leading ad agency has sharpened my skills in strategic branding, team leadership, and digital marketing mastery. With a track record of fostering innovation, driving collaboration, and delivering measurable results in both traditional and digital marketing environments, I am well-prepared to tackle the challenges of the CMO role.

I am particularly excited about the opportunity to leverage my experience in the consumer goods sector to make a significant impact in the Middle Eastern market. Armed with a Master's Degree in Marketing and a deep understanding of consumer behaviour and market trends, I am poised to lead your marketing team and drive your brand's success.

As a Canadian resident planning to relocate to Dubai, I am actively seeking a VP or CMO position where I can apply my expertise to drive growth and innovation. I am eager to bring my unique perspective and passion for branding to your organization and contribute to its continued success.

Thank you for considering my application. I am looking forward to the possibility of discussing how my skills and experience align with your company's needs and objectives.

Experience

VP of Marketing at Intelligent Marketing Inc. (MiM) Feb 2023 - Present

Head of Marketing at Tesla - Jan 2021 - Feb 2023

Product Marketing Manager Shopify - Mar 2019 - Jan 2021

Marketing Lead at L'Oréal - May 2016 - Mar 2019

Senior Director of Marketing DAMAC Properties - Jan 2013 - Feb 2016

Vice President of Global Marketing Netbina Advertising Agency - Mar 2008 - Jan 2013

Throughout my career, I have demonstrated a strong aptitude for developing and executing growth strategies that align with organizational objectives. My experience includes spearheading comprehensive marketing campaigns, optimizing acquisition channels, and leveraging data-driven insights to maximize ROI.

My experience includes:

Strategic Planning: I develop comprehensive marketing strategies aligned with the agency's objectives and client needs. This involves identifying target markets, defining positioning strategies, and outlining tactics to achieve business goals.
Client Relationship Management: I serve as a primary point of contact for key clients, ensuring clear communication, understanding of objectives, and delivery of exceptional service. I collaborate closely with clients to develop tailored marketing solutions that meet their unique needs and objectives.
Campaign Development and Execution: I oversee the development and execution of integrated marketing campaigns across various channels, including digital, social media, print, and events. I ensure that campaigns are strategically planned, creatively executed, and effectively measured for success.
Performance Monitoring and Optimization: I utilize data analytics and performance metrics to track the effectiveness of marketing initiatives. I continuously analyze results, identify areas for improvement, and optimize strategies to enhance campaign performance and ROI.
Regional Client Management: I am in charge of managing client relationships in the EMEA region and North America, ensuring that their marketing needs are met with excellence and efficiency. I collaborate with local teams to tailor strategies and campaigns to the specific needs of clients in these regions.
Industry Thought Leadership: I stay abreast of industry trends, emerging technologies, and best practices in marketing and advertising. I leverage this knowledge to position the agency as a thought leader and innovator in the industry, driving credibility and differentiation.