Melisa Salgado

I am a business administrator with a deep passion for digital marketing. I visualize the goal always looking for the flawless execution and its result. I have developed a project in two different social media platforms as my learning source, founding strengths in my personality such as fast-learner, self-taught, curiosity, creativity, organization and a good interpersonal communication, always finding the tools and knowledge to achieve the goal required.

Globe Electric (Full-Time) (October 2022 - February 2023)

Content Creator

• Create engaging stories, reels, videos, posts, and content that is engaging to its audience on its social channels.
• Develop content strategy aligned with the marketing targets.
• Collaborate with different teams to plan and develop the content style, and layout.
• Research industry-related topics and trends.
• Liaise with copy writer and art director to ensure brand consistency.
• Create lifestyle images and videos in accordance with brand guidelines.
• Manage content distribution to social media platforms to increase web traffic.
• Marketing planning.
• Formulation and execution of different strategies for each type of marketing.
• Creation of different types of marketing materials for trade shows, wholesale and retail.

Marketing Manager:

Social Media Marketing

• Creation, edition and publication of the social media content on Instagram, Facebook and TikTok. (both formats photography and video)
• Creation of the monthly content calendar.
• Drafting captions for each type of publication following best practices.
• Design and structuring the bio in each platform following the best practices.
• Optimization of the social media accounts.
• Run and control Instagram and Facebook ads.
• Analyze the insights.
• Engage with the community
• Influencer program creation.

• Design the email and drafting of the email copy for each campaign.
• Create different types of campaigns.
• Design, drafting and creation of sign up forms (pop ups)

Instagram (2018 - 2021): Content Creator and Social Media Marketer

Youtube(2015 - 2017): Content Creator and Social Media Marketer

*Portfolio available 

Additional Experience:

IPEX Inc. (Full -Time) (August 2022 - October 2022) 

Accounts Payable Clerk

Universidad de La Salle (2011-2016)

Bachelor of Business Administration (B.B.A.), Business Administration. (Colombia)

Total average: 4.3 (scale between 0.0 and 5.0)

CERTIFICATES:

• Adobe Photoshop – Intermediate, Dawson College, Montréal, 2021.
• Shopify, Dawson College, Montréal, 2021.
• Wordpress, Dawson College, Montréal, 2021.
• Online Marketing Foundations, LinkedIn, Montréal, 2020.
• Google AdWords: Concepts & Campaign Optimisation, Montreal, 2019.
• English and French courses, 2019-2021