Michel Fortin

Strategic executive who architects sustainable growth for companies scaling, pivoting, or reigniting revenue. Known as the "Marketing MacGyver" for identifying hidden bottlenecks in branding, positioning, visibility, and growth that others miss, then architecting strategies and systems to fix them. My track record includes generating over $3B in client sales and driving quadruple-digit growth across B2B SaaS, agency, e-commerce, and clearance-required verticals.

I apply proprietary AI-amplified frameworks and user-first methodologies to deliver human insight at machine speed, helping forward-thinking organizations pivot before the market catches up.

Strategic Advisor at Consulting Success (2026-06 – Present)

Senior strategic counsel to leadership and to elite members of the firm's flagship program.

• Positioning, AI strategy, organic visibility, and marketing direction guidance for Consulting Success leadership.
• Curriculum architect for the AI Masterclass and strategic lead for organic visibility, SEO, and email marketing.
• On-call senior advisor to consulting firms generating $1M+ annually on SEO, AI, positioning, and growth.

Head of Growth at Consulting Success (2025-02 – 2026-06)

Led demand generation and organic visibility strategy for a premier training organization for consultants.

• Architected and led a complete overhaul of the content ecosystem, redirecting the team from volume-based production to an AI-amplified organic visibility strategy.
• Drove organic and AI search impressions up 924% and traffic by 859% YoY by directing the rewrite and consolidation of nearly 100 core assets using proprietary AI workflows.
• Conceived and launched the organization's first AI Masterclass series and internal Context Vault systems, positioning the brand as a leader in modern consulting methodologies.
• Achieved a 23.53% QoQ increase in AI-generated SQLs, outperforming all other channels combined.

Strategic Advisor and Fractional CMO at Michel Fortin Consulting (2016-02 – Present)

Strategic advisor providing audits, turnarounds, mentoring, and AI-augmented visibility for growth-stage firms.

• Led deep-dive audits to identify invisible revenue leaks and coached client teams through execution. Drove a 1,628% increase in organic traffic over 6 months for one client by restructuring their digital footprint.
• Architected the brand consolidation and rebrand, guiding the team to generate an additional $343K in revenue in the first month for a service-based business.
• Directed the redesign of content architectures and user journeys, mentoring in-house teams to boost conversions by 64% and SQLs by 90% YoY using user-first SEO principles.

VP of Growth at Musora Media Inc. (2022-12 – 2024-10)

Executive leadership for the world's leading digital music education SaaS platform.

• Led a 360-degree audit of the company's digital presence, identifying critical gaps and opportunities in commercial intent capture, content strategy, ASO, and technical SEO.
• Reversed a growth plateau by directing the team to a 244% increase in traffic and 115% in leads YoY through a shift to user-first, entity-based SEO and credentialed content.
• Rebuilt and mentored a cross-functional team of 9 specialists across SEO, paid ads, digital PR, and ASO, shifting them from treadmill tactics toward high-impact, intent-based campaigns.
• Identified untapped international markets and strategic alliances, directing the team to capitalize on them and significantly expand total addressable market reach.

Director of Search at seoplus+ (2021-05 – 2022-11)

Strategic oversight for a multi-award-winning digital agency with 50+ staff managing 200+ accounts.

• Unified three siloed departments (SEO, Paid Ads, Content) under a single growth strategy, leading 18 team members across 3 team leads and reducing client churn from 12% to 3%.
• Led the restructuring of product offerings and pricing, driving an ARR increase of 197% to $5M within 18 months.
• Spearheaded the agency's site migration, go-to-market refresh, and digital relaunch during a company-wide rebrand, coaching the team to boost organic visibility by 477% and traffic by 2,200%.

Director of Communications at SEO TWIST, Inc. (2016-03 – 2019-02)

Bilingual 32-person Google Premier Partner and Shopify Partner digital marketing agency serving Ontario and Quebec.

• Led teams that designed, executed, and managed multichannel marketing campaigns across 1K+ client websites, boosting traffic and conversions by up to 284% MoM.
• Directed strategic audits and competitive initiatives across client accounts, guiding teams to scale search impressions from 640K to 7.2M in a single year.
• Oversaw multiple cross-functional teams of specialists and strategists, mentoring team leads and consulting regularly with stakeholders on strategy and performance.
• Introduced streamlined processes and marketing automation platforms across the department, improving campaign execution speed and profitability.

Founder and Executive Leadership at The Success Doctor, Inc.

Founded and led The Success Doctor, Inc., a direct-response marketing consultancy serving B2B and B2C clients across copy, positioning, and launch strategy. Grew to 22 staff, 3 managers, and 200+ contractors. Orchestrated the launch and copy for Traffic Secrets, the first info-product to gross $1M+ in 18 hours with no paid advertising.

Co-founder and Executive Leadership at Supportibles, Inc.

Co-founded and led Supportibles, Inc., an outsourced customer support operation that scaled to 200+ remote agents handling 1,500+ daily requests across 40 active accounts.

Mini MBA – Excel Business School

Certificate in Marketing Management in Marketing Management – Algonquin College