Full Stack Engineer (Marketing Cloud) - Manulife - Toronto, ON
(2020-06)
Salesforce Data Cloud and Core Implementations Cross-Cloud Integration (Data Cloud <> Marketing Cloud) (Data Cloud ↔ Marketing Cloud)** Business Project Intake & Stakeholder Collaboration
- Designed and implemented multi-channel campaigns (email, SMS, push) using Salesforce Marketing Cloud
- Led SMS enablement initiatives including setup, consent management, and integration for transactional and promotional messaging
- Built and optimized multi-step customer journeys using Journey Builder and Automation Studio for lifecycle marketing
- Developed dynamic, personalized email templates using HTML, CSS, and AMPscript
- Executed A/B testing strategies to improve engagement and campaign performance
- Created advanced audience segmentation using SQL and CRM attributes
- Leveraged Salesforce Core (CRM) as a primary data source for segmentation, triggers, and personalization
- Integrated Data Cloud segments into Marketing Cloud using Activation Targets for real-time audience targeting
- Mapped unified customer profiles and attributes into Data Extensions for campaign execution
- Built journey triggers, orchestration rules, and real-time activation patterns using Data Cloud insights
- Implemented Distributed Marketing solutions to enable business users to execute localized campaigns within governance
- Supported Marketing Intelligence initiatives by enabling data flows and campaign performance tracking for reporting and insights
- Collaborated with stakeholders to translate business requirements into scalable marketing solutions
- Designed and implemented Data Cloud Data Streams to ingest customer, policy, and transactional and commercial data.
- Configured Data Model Objects (DMOs), identity resolution rules, and calculated insights to build unified customer 360 profiles
- Built monitoring, data quality checks, and error-handling workflows for reliable data processing
- Collaborated with developers on Apex and LWC enhancements, gaining hands-on exposure to triggers, callouts, and component updates.
- Assisted with testing Apex-driven integrations supporting Data Cloud activation patterns.
- Performed basic updates to LWCs, including UI refinements, metadata changes, and validation adjustments.
- Led stakeholder discovery sessions to translate marketing needs into scalable technical solutions.
- Enabled seamless integration between Data Cloud and Marketing Cloud for audience activation and personalization
- Synced unified customer data, attributes, and calculated insights into Marketing Cloud environments
- Ensured data governance, privacy compliance, and retention policies across cross-cloud data flows
- Led project intake sessions with Marketing, Wealth, Insurance, and Operations teams to assess scope, feasibility, and data readiness
- Translated business requirements into technical designs, integration mappings, and data architectures
- Partnered with Product Owners, Architects, and Data Engineers to prioritize features and align with enterprise data strategy
Email Marketing Developer - Bank of Montreal - Toronto, ON
(2020-04 - 2020-06)
- Executed targeted email campaigns to drive customer engagement and retention
- Developed and validated audience lists using SQL and data extensions
- Built dynamic, personalized emails using HTML, SQL, and AMPscript
- Optimized campaigns using A/B testing and performance analysis
Email Marketing Specialist - PetHealth Inc. - Toronto, ON
(2019-09 - 2020-03)
- Executed email campaigns supporting acquisition and retention
- Segmented customer data using Salesforce, Acoustic, and Delivra
- Built deployment lists using SQL and data filters
- Developed triggered campaigns and optimized subject lines
Digital Marketing Specialist - Hashtag Tribe - Lahore, Pakistan
(2017-03 - 2018-10)
- Managed campaigns for brands including 3M, Lays, and Fanta
- Built and deployed email campaigns using MailChimp and Salesforce
- Designed and coded email templates using HTML
- Managed campaign timelines, reporting, and client communication
