Morina Sharma

End-to-End Product Design | Product Strategy | Data-Driven Optimization | AI-Powered Experiences Product Designer with 5+ years of experience designing B2B, B2C, SaaS, marketplace, and consumer-facing digital products. Skilled in UX research, product strategy, and interaction design, translating user insights into intuitive web and mobile experiences. Experienced in AI-powered product design, cross-functional collaboration, and scaling successful features across multiple product verticals.

Product Designer - Freelance - Delhi, India

(2025-04 - 2026-05)

• Designed a government healthcare application to help visitors access essential services at IGMC Shimla, a hospital handling 660K+ outpatient department (OPD) visits annually.
• Designed and launched a responsive web product from concept to implementation, using AI-assisted coding to turn UX/UI designs into a functional product.

Product Designer - Physics Wallah Limited - Noida, India

(2023-01 - 2025-02)

• Owned end-to-end design across web and mobile (iOS, iPad) for Students, Teachers, and Parents on a platform with 4.4M+ paid users (FY25), working with PMs, engineers, QA, and business stakeholders.
• Raised lecture watch time from 45 to 62 min, DPP submissions from 58% to 77%, and test participation from 60% to 81% with gamified XP and leaderboards; later adopted by Xylem app.
• Cut student search effort by 90% and attachment-button clicks (100%) by bringing notes, DPPs, tests, and video solutions into each lecture card.
• Designed an AI-powered practice experience tailored to chapters, difficulty, and question history; adopted across 3 PW verticals (PW Gulf, PW UPSC, Xylem).
• Led UX for a real-time hybrid classroom smart board used in 47+ classrooms, letting one teacher run polls, mute classrooms, and take doubts by most raised hands.
• Designed Infinite Mentorship, a mentor-led group experience with announcements, live sessions, group search, and session-reminder notifications.
• Designed the GMAT Test Series around the real exam structure, with post-test analytics that show learners their knowledge gaps.
• Simplified Parent App payments fee details, installments, history, overdue balances, and direct payment.
• Contributed to PW's design system and delivered prototypes, specs, and developer handoffs.

Product Designer - BookThatStudio - Delhi, India

(2022-06 - 2022-12)

• Redesigned the website and prototyped an on-demand photography studio booking platform, collaborating with developers from concept through launch.
• Designed AI-powered background removal and generative photoshoot workflows, translating emerging AI capabilities into simple, user-friendly product experiences.

Product Designer - Freelance - Himachal Pradesh, India

(2020-10 - 2022-05)

• Designed client websites by translating business goals and brand strategy into information architecture, responsive layouts, and cohesive digital experiences.
• Collaborated directly with stakeholders to define requirements, establish design direction, present concepts, and iterate designs based on feedback.

Video Editor & Motion Designer - Songdew - Gurugram, India

(2019-08 - 2020-08)

• Produced animation and video content for Songdew TV, reaching 200M+ households across DTH, cable, and OTT.

Communication Designer - HeyMojo - Delhi, India

(2019-01 - 2019-06)

• Designed web interfaces and brand assets to support user engagement and conversion.

Graphic Designer - Vertiver - Delhi, India

(2018-06 - 2018-07)

• Designed illustrations and storyboards for environmental and social impact projects.

Bachelor of Design - National Institute of Fashion Technology, India (2015 - 2019)