Social Media Marketing Manager at Roop Singhar (2025-11 – Present)
- Social Media Strategy: Developed and executed paid and organic social media strategies across Facebook, Instagram, and TikTok to drive brand awareness, engagement, and online sales.
- Campaign Performance Monitoring: Tracked and analysed campaign metrics using platform analytics tools, turning data into actionable optimisation decisions to improve engagement and conversion rates.
- Content Calendar Management: Planned and managed content calendars ensuring consistent brand messaging and timely publication across all platforms.
- eCommerce Alignment: Collaborated closely with the eCommerce team to align marketing campaigns with acquisition targets and revenue goals.
- Competitor & Trend Analysis: Conducted regular competitor research and trend analysis to identify new content and campaign opportunities.
Ads Specialist & Performance Marketing Manager at Self-Employed (2018-11 – 2025-10)
- Facebook & Google Campaign Management: Planned, executed, and managed paid advertising campaigns across Facebook Ads and Google Ads (Search, Display, Shopping, PMax) for international clients — delivering an average 244% ROI within 3 months.
- Audience Research & Targeting: Conducted in-depth audience research to build precise targeting strategies — including custom audiences, lookalikes, in-market segments, and remarketing lists across both platforms.
- Budget Management & CPA Optimisation: Managed media budgets across multiple simultaneous accounts, optimising cost-per-conversion to consistently hit acquisition targets while maximising return on ad spend.
- Data Analysis & Reporting: Tracked, analysed, and reported on campaign metrics using GA4 and Google Analytics — translating data into clear, actionable insights that drove continuous performance improvement.
- Tracking Setup: Set up web analytics, GA4 event tracking, GTM tags, and UTM attribution to ensure accurate, reliable data as the foundation for every optimisation decision.
- Creative Collaboration: Partnered with creative teams to develop and test ad copy, visuals, and landing pages — using A/B test results to identify winning combinations and scale them.
- Campaign Scaling: Developed tailored paid media strategies across diverse niches, driving a 60% increase in conversions within 4 months through targeted traffic acquisition and systematic scaling.
Production Executive at Jilli Electrical & Mechanical PVT LTD. (2017-07 – 2018-10)
- Improved production efficiency by identifying bottlenecks and implementing process improvements.
- Enhanced quality standards through TQM, TPM, and OEE practices.
Internship at TransfoPower Industries PVT LTD. (2015)
- Observed and reported on manufacturing processes for industrial and domestic grade transformers.
