Marketing Platform Engagement Specialist - Kibbi Technologies Inc. - Toronto, ON
(2025-04 - 2025-12)
Contract position focused on email marketing strategy, CRM management, and full-funnel marketing execution.
- Increased email open rates by 20% and reduced user drop-off by 15% across a 5,000+ user base by introducing first-name and behavior-based personalization and optimizing send times and frequency for each segment. Managed this alongside multiple other active campaigns running at the same time.
- Improved lead-to-customer conversion by 12% by rebuilding the HubSpot lead scoring model to address overly broad segmentation and inconsistent data. Redefined scoring criteria, cleaned the underlying data, and trained teammates on the updated workflows to ensure consistent adoption across the team.
- Built and ran a full-funnel marketing strategy covering onboarding, activation, retention, and win-back, with each stage tied to specific campaigns and clear KPIs agreed on with leadership.
- Led the go-to-market strategy for webinar and product engagement programs, generating 2,500+ registrations through email, landing pages, and social media. Kept stakeholders informed and aligned at every stage of each campaign.
- Set up a reporting system using HubSpot, Google Analytics, and UTM tracking so the team could see what was working and why. Turned that data into clear recommendations for leadership on a regular basis.
- Improved team workflow efficiency by 18% by spotting process gaps across the client lifecycle and fixing them with automation.
- Kept data accuracy at 99% across 5,000+ CRM records through regular audits and aligned with GDPR and CASL standards.
Email Marketing Strategist - Untoldcine - Toronto, ON
(2024-09 - 2024-12)
Internship position with full ownership of email marketing strategy and execution for a large subscriber base.
- Increased open rates by 22% and CTR by 18% by taking full ownership of email marketing for a 10,000+ subscriber base, building out segmentation, content calendars, and automated flows aligned with brand and conversion goals.
- Achieved a 35% lift in re-engagement by building the company's first dedicated re-engagement program from scratch. Segmented out dormant subscribers and created a behaviorally triggered sequence just for them. Shared the results with senior stakeholders as a model for future campaigns.
- Grew organic traffic by 35% by building an SEO content strategy using SEMrush, mapping keywords to content gaps, and working with the content team to execute consistently.
- Improved email deliverability to 97%+ and cut data issues by 30% by running a full CRM hygiene process including list audits, reconciliation, and spam compliance checks.
- Increased conversion rates by 20% by designing mobile-friendly email templates that matched brand guidelines and kept the look consistent across all campaigns.
Stakeholder Communications Coordinator - Canadian Saudi Business Council - Toronto, ON
(2024-06 - 2024-09)
Contract position managing stakeholder communications and event marketing for 500+ business leaders and international stakeholders.
- Grew event participation by 20% and stakeholder CTR by 15% by creating and running a member engagement strategy for 500+ business leaders and international stakeholders, coordinating outreach across multiple channels with messaging tied to partnership goals.
- Planned and executed multi-channel marketing for monthly roundtables and high-profile networking events, including events with the Ambassador of Saudi Arabia. Handled outreach, registration, and all post-event follow-up.
- Kept branding consistent across 50+ materials including emails, digital ads, and presentations by working closely with internal teams and external partners.
- Set up CRM workflows in HubSpot and Mailchimp to manage member onboarding, engagement, and retention, making communications more consistent across the full member journey.
- Pulled together engagement, registration, and financial data into clear reports for leadership using Excel and CRM tools to support planning and decision-making.
