Nadia

Graduated in Communications & Media Studies with a Professional Writing minor, specializing in digital media, community, and youth cultures. Proficient in content strategizing and creation, with experience using tools such as Microsoft office, Canva, and Adobe Suite. Strong communicator with experience collaborating across teams and engaging diverse communities through digital and in-person initiatives.

Communications & Marketing at Black Creek Youth Initiative (2025-10 – 2026-04)

• Designed a range of branded print materials, including annual reports, brochures, and event flyers.
• Developed and executed a strategic social media marketing plan, incorporating audience insights, campaign themes, and key messaging.
• Created on-brand social Instagram content (graphics, captions, and copy) to increase engagement and audience reach.
• Managed social media accounts by curating a consistent posting schedule, monitoring performance, and adapting content strategies based on engagement metrics.

Website & Social Media Assistant at Co-op & Career Centre, York University (2025-06 – 2026-04)

• Planned and executed social media campaigns by developing content strategies and scheduling posts to drive student engagement.
• Captured photos and videos at University events for use in digital campaigns and promotional materials.
• Designed branded assets, including pull-up banners, posters, and social media graphics, ensuring consistency across platforms.
• Conducted market research and competitor analysis to inform digital strategy and identify content and website opportunities.
• Collaborated with staff and faculty to support communication initiatives and represented the centre at events through student and parent engagement.
• Wrote blog content for the York University blog and YFile, applying creative storytelling techniques.

Assistant Copywriter & Social Media Manager at Cipela Mansion (2024-06 – 2024-12)

• Developed engaging and visually appealing content, including posters, digital visuals, and social media posts, to promote upcoming events and campaigns.
• Crafted compelling and brand-aligned captions, taglines, and product descriptions to increase audience engagement.
• Managed social media accounts and mailing lists by planning and scheduling posts to ensure consistent and timely updates across platforms.
• Collaborated closely with the design and marketing teams to curate cohesive promotional materials by effectively researching and staying well-informed of market and trends.
• Contributed to website copywriting, ensuring clear, persuasive, and on-brand messaging to improve user experience.

Junior Copywriter at Rastech Worldwide Sdn Bhd (2020-01 – 2021-01)

• Proposed and executed engaging and informative articles that took into consideration the brand's quality guidelines and target audience.
• Curated and developed social media strategies and captivating content to further promote brand awareness across platforms.
• Conducted thorough proofreading and editing of written materials, including articles, blog posts, social media content, and marketing material.
• Ensured accuracy in grammar and punctuation while maintaining an exemplary standard of quality, acquiring a sharpened attention to detail.
• Projects included social media posts and captioning for Cipela Mansion & TNB Energy Services on Instagram.

Market Garden Volunteer at Black Creek Community Farm (2024-04 – Present)

• Assisted in agricultural tasks: transporting seedlings, planting, and harvesting crops
• Collaborated with a diverse team of volunteers and onsite staff to accomplish tasks and projects such as packaging and preparing produce for donation and local farmer's markets.
• Evolved teamwork and communication skills from working closely with other volunteers, staff, and the community to ensure a cohesive and productive environment.

Bachelor of Arts in Communications & Media Studies, Professional Writing minor (Honours) – York University (2026)