RESEARCHER AND STRATEGIC INSIGHTS LEAD
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Qualitative and mixed-methods researcher with 8+ years of experience uncovering the why behind human behaviour and translating insights into strategic impact. I have partnered with organizations across North America and the Middle East to shape brand, product, and communication strategies through interviews, focus groups, online boards, UX research, concept testing, and market segmentation. Experienced in collaborating with quantitative teams to deliver insights that drive measurable business outcomes.
I bridge cultural perspectives, support research teams, and turn complex findings into actionable recommendations.
Qualitative and mixed-methods researcher with 8+ years of experience uncovering the why behind human behaviour and translating insights into strategic impact. I have partnered with organizations across North America and the Middle East to shape brand, product, and communication strategies through interviews, focus groups, online boards, UX research, concept testing, and market segmentation. Experienced in collaborating with quantitative teams to deliver insights that drive measurable business outcomes.
I bridge cultural perspectives, support research teams, and turn complex findings into actionable recommendations.
Honors Bachelors of Arts, Political
Science & New Media Design
Diploma, New Media Design
