Nadine K. Mcleod

I am a communication specialist and post-secondary educator with more than 25 years of experience in media and communication in Canada and Jamaica.

Communications and Marketing Coordinator - Southeast College - Weyburn, Saskatchewan

(2024-04 - 2026-03)

• Developed and executed the college's annual marketing plan
• Implemented plans and specified segmented campaigns reaching various audiences
• Provided strategic communication and marketing advice and guidance
• Promoted digital communication strategies that enhanced and fostered strong internal communications.
• Delivered key messaging using a variety of digital and traditional marketing tools and tactics.
• Developed appropriate performance management systems to measure the effectiveness of communications and marketing activities
• Developed, implemented, monitored, and reported on a digital marketing strategy.
• Created and published short video campaigns/storytelling boards for marketing initiatives.
• Wrote stories for newsletters, magazines, annual reports and other publications.

Adjunct Instructor, Technical Communication - Southern Alberta Institute of Technology - Calgary, Alberta

(2023-09 - 2023-12)

• Conducted face-to-face and remote training in a classroom setting with 21 students
• Implemented a workshop approach to teaching technical writing to encourage idea sharing among students in the classroom
• Implemented strategies to promote students' success

Public Education Manager - Administrator-General's Department - Kingston, Jamaica

(2016-01 - 2019-03)

• Developed and implemented social media strategies which aligned with the agency's identity
• Conceptualized and executed the public relations and communications plan for the public education unit for more than three years
• Prepared press kits, assisted with media calls and interviews
• Developed appropriate promotional tools for services
• Produced promotional multimedia tools, including television videos, etc.
• Redesigned brochures and wrote newspaper articles to showcase the services of the department.

Lecturer (Full-time), Media and Communication Studies - University of Technology, Jamaica - Kingston, Jamaica

(2019-08 - 2023-07)

• Provided instruction in media, writing and communication courses to public relations and journalism students
• Provided experiential learning opportunities for students by designing workshops to meet their needs.
• Conducted face-to-face and remote training in a classroom setting with up to 30 students

Reporter/ News Producer/ News Anchor - Television Jamaica (a part of the RJR Communications Group) - Kingston, Jamaica

(2006-10 - 2015-12)

• Reported on news and current affairs issues mainly in Jamaica, the United States, the United Kingdom, Trinidad and Tobago, St. Vincent and Grenadines, Ecuador, Haiti and Curacao.
• Anchored the Midday and Nightly News programmes.
• Relief anchored the main flagship nightly news programme – Primetime News
• Produced and edited the weekend newscasts.

Doctor of Philosophy - Communication Studies - University of the West Indies, Mona (2024 - 2024)

Master of Arts - English Language - University of the West Indies, Mona (2011 - 2011)

Bachelor of Business Administration - University of Technology, Jamaica (2001 - 2001)

Certificate - Professional Management - University of Calgary, Canada (2023 - 2023)

Diploma - Media and Communication - University of the West Indies, Jamaica (2006 - 2006)