Communications and Marketing Coordinator - Southeast College - Weyburn, Saskatchewan
(2024-04 - 2026-03)
- Developed and executed the college's annual marketing plan
- Implemented plans and specified segmented campaigns reaching various audiences
- Provided strategic communication and marketing advice and guidance
- Promoted digital communication strategies that enhanced and fostered strong internal communications.
- Delivered key messaging using a variety of digital and traditional marketing tools and tactics.
- Developed appropriate performance management systems to measure the effectiveness of communications and marketing activities
- Developed, implemented, monitored, and reported on a digital marketing strategy.
- Created and published short video campaigns/storytelling boards for marketing initiatives.
- Wrote stories for newsletters, magazines, annual reports and other publications.
Adjunct Instructor, Technical Communication - Southern Alberta Institute of Technology - Calgary, Alberta
(2023-09 - 2023-12)
- Conducted face-to-face and remote training in a classroom setting with 21 students
- Implemented a workshop approach to teaching technical writing to encourage idea sharing among students in the classroom
- Implemented strategies to promote students' success
Public Education Manager - Administrator-General's Department - Kingston, Jamaica
(2016-01 - 2019-03)
- Developed and implemented social media strategies which aligned with the agency's identity
- Conceptualized and executed the public relations and communications plan for the public education unit for more than three years
- Prepared press kits, assisted with media calls and interviews
- Developed appropriate promotional tools for services
- Produced promotional multimedia tools, including television videos, etc.
- Redesigned brochures and wrote newspaper articles to showcase the services of the department.
Lecturer (Full-time), Media and Communication Studies - University of Technology, Jamaica - Kingston, Jamaica
(2019-08 - 2023-07)
- Provided instruction in media, writing and communication courses to public relations and journalism students
- Provided experiential learning opportunities for students by designing workshops to meet their needs.
- Conducted face-to-face and remote training in a classroom setting with up to 30 students
Reporter/ News Producer/ News Anchor - Television Jamaica (a part of the RJR Communications Group) - Kingston, Jamaica
(2006-10 - 2015-12)
- Reported on news and current affairs issues mainly in Jamaica, the United States, the United Kingdom, Trinidad and Tobago, St. Vincent and Grenadines, Ecuador, Haiti and Curacao.
- Anchored the Midday and Nightly News programmes.
- Relief anchored the main flagship nightly news programme – Primetime News
- Produced and edited the weekend newscasts.
