Nasim Abaeian

Creative and detail-oriented Graphic Designer with experience in packaging, branding, and visual design within a fast-paced product environment. Proficient in Adobe Creative Suite, with a strong understanding of design principles, print production, and brand consistency. Skilled at collaborating with cross-functional teams to develop compelling, production-ready designs while managing multiple projects and meeting deadlines.

Passionate about creating visually engaging packaging and marketing materials that enhance product appeal and align with brand standards.

AI technician + Graphic/ Textile Designer (Part Time) at Better Homes Fashion Inc. (2025-07 – Present)

• Develop digital and printed packaging assets for bedding and curtain products following established brand systems.
• Create product mock-ups, pattern applications, and promotional visuals using AI-assisted workflows.
• Support the production of retail planogram visualizations to strengthen merchandising communication.
• Execute high-quality photo editing and color correction, ensuring accuracy across channels.
• Design product packaging, labels, and branding materials.
• Prepare print-ready artwork and production files.
• Support new product development with design concepts.
• Maintain consistency across all branding and packaging designs.
• Collaborate with marketing and product teams on design projects.
• Ensure designs meet regulatory and industry standards where applicable.

Graphic and Product Designer at Bendee Artisanal Lighting (2024-01 – 2025-06)

• Designed brand-aligned packaging, promotional materials, and sell sheets that strengthened product visibility and marketing coherence.
• Produced both 2D and 3D visualizations of lighting concepts, contributing to product development and brand storytelling.
• Developed, structured, and maintained the company's Squarespace website, improving user experience and brand clarity.
• Created and refined the company's logo and visual identity, fostering consistency across digital and physical touchpoints.
• Managed multiple priorities from concept through production—coordinating with printers, refining files, and ensuring accuracy.
• Worked closely with teams to generate apparel, promotional merchandise, and market-focused designs.
• Conducted research on design trends and consumer preferences to guide brand direction.
• Represented the brand at IDS Toronto, enhancing company exposure.
• Integrated thoughtful typography and photography into high-impact marketing deliverables.
• Maintained high design standards while improving workflows and strengthening brand cohesion.

Illustrator & Graphic Designer at Christmas Tradition (2019-08 – 2025-01)

• Translated complex briefs into illustrations and production-ready designs for seasonal décor, ceramics, and ornamental product lines.
• Designed and updated digital campaigns, mailers, and social graphics to support product launches.
• Executed a full redesign of the company's Wix website, elevating brand presentation and user experience.
• Delivered brand-aligned print and digital materials for national food brands, ensuring regulatory and packaging requirements were met.
• Produced 2D and 3D mock-up's and collaborated with photography and VM teams to visualize new product lines.
• Maintained catalogs, product tabs, and seasonal updates to support B2B sales and marketing.
• Coordinated print-ready files, overseeing quality checks and communicating with printers for accurate execution.
• Proposed marketing strategies and creative concepts that improved product visibility and supported sales goals.

Online Graphic Design Instructor at Costi.org (2023-04 – 2024-02)

• Introduced art and design principles to 25-student classes.
• Provided consistent feedback and support for student goal achievement.
• Directed students towards current graphic industry trends and technologies.
• Identified and nurtured individual student strengths.
• Motivated students towards various artistic paths.

MFA in Illustration, BS in Graphic Design