Natalia Buian

Product development and merchandising professional with 5+ years of experience coordinating product creation, sourcing and commercialization across home decor, furniture, home textiles, housewares, consumer goods and import/wholesale environments. Hands-on experience supporting the product lifecycle from market research, supplier communication, costing and samples through specifications, packaging, e-commerce content, launch and order follow-up. Experienced working with overseas suppliers and factories in China, India, Bangladesh and Mexico and coordinating across sales, purchasing, design, logistics, warehouse, customer service and retailer teams.

Strong background in product data, merchandising, Excel, SAP and AI-assisted product content and market research.

Product Development & Merchandising (E-Commerce) at SAFDIE & CO INC. (2025-03 – Present)

• Coordinate product development and commercialization across home decor, furniture, home textiles, housewares and consumer goods, supporting products from research and sourcing through launch, retailer setup and order follow-up.
• Manage day-to-day communication with suppliers and factories in China, India, Bangladesh and Mexico, following up on product details, samples, revisions, pricing, packaging requirements and production timelines.
• Coordinate sample development and approval follow-up across materials, colors, finishes, branding, packaging and artwork, maintaining visibility on revisions and outstanding decisions.
• Prepare and maintain product specifications and master data including dimensions, materials, packaging details, labels, UPCs, pricing information and retailer-required product attributes.
• Support sourcing and costing activities by organizing supplier information, comparing product and price details, researching comparable products and following up on changes that affect assortment or commercialization.
• Coordinate packaging, artwork, labels, product imagery and retailer requirements with internal teams and suppliers to support accurate product setup and launch readiness.
• Develop and optimize e-commerce product listings, including titles, descriptions, feature bullets, specifications, SEO-focused copy and required marketplace attributes.
• Research trends, competitor assortments, pricing and product positioning to support assortment planning, new-product opportunities, seasonal launches and sales presentations.
• Coordinate product, customer and retailer requests across sales, purchasing, design, customer service, logistics and warehouse teams while monitoring timelines, order status, inventory questions and delivery updates.
• Use Excel and SAP to maintain product and order information, trackers and follow-up records; use AI-assisted tools for product listing drafts, product imagery/content generation and market research, with manual review for accuracy.

Executive Sales Assistant at SAFDIE & CO INC. (2024-03 – 2025-03)

• Coordinated customer, supplier and internal-team communication for product, sample, order and shipment requests, helping keep commercial follow-up organized from inquiry through resolution.
• Prepared product information, proposals, sales presentations and sample materials used for customer meetings, assortment reviews and sales support.
• Monitored order and shipment status, maintained customer and product records and worked with internal teams to provide accurate updates on active requests and delivery timing.

Purchasing Coordinator at SAFDIE & CO INC. (2023-04 – 2024-03)

• Created and followed up on purchase orders, costing files, supplier communications and delivery timelines, maintaining accurate information across open purchasing requirements.
• Updated purchasing and production trackers and coordinated sample approvals with internal teams and overseas suppliers to keep development and production activities moving.
• Followed up with suppliers on pricing, revisions, delays and product issues and communicated changes to relevant teams for timely action.

Import Fashion Merchandiser at CASABAWA IMPORTS INC. (2021-10 – 2023-04)

• Coordinated with overseas suppliers on sourcing, costing, fabrics, trims, sample development, production timelines and final shipment, supporting products from initial development through production completion.
• Tracked approvals for colors, fabrics, trims, packaging and artwork and maintained follow-up on revisions, comments and outstanding decisions.
• Managed production calendars and coordinated deadlines with sales, buying, design and photography teams to support product readiness and launch timing.
• Maintained supplier and product follow-up across development milestones, helping resolve specification, timing and production issues before shipment.

Graphic Designer at CASABAWA IMPORTS INC. (2020 – 2021)

• Designed catalogs, line sheets, marketing materials and product layouts used to present assortments and product information to sales and customers.
• Managed website content and product imagery, including photo retouching and visual preparation for digital and commercial use.

Web & Graphic Designer at GOLDEN ELITE DECO (2017 – 2019)

• Created web banners, packaging, posters and product visuals supporting product presentation across digital and print channels.
• Uploaded and maintained e-commerce product content, combining visual design with accurate online product presentation.

A.E.C. in Fashion Marketing (Buyer Profile) – College LaSalle (2021 – 2023)

A.E.C. in Computer Graphics – Rosemount Technology Centre (RTC) (2015 – 2017)