Natasha Shaikh

I am a creative marketer with a heavy focus on publishing, film, and other media such as podcasts. I have years of experience of building my own teams, as well as managing my own team. I have a passion for all forms of storytelling, believing that marketing is its own form of storytelling. I also have a great eye for trends as they begin or before they start, whether related to social media or media itself.

I have had around nine years of marketing experience in publishing, book retail, podcasts, user generated stories and film and tv shows. My speciality is in strategic and creative direction and positioning. My current role relies on my experience with IP positioning and research.

While I have an Honours Bachelor of Science from U of T and often take an analytical or data-guided look at the work I do, I also received a publishing certificate from Ryerson where I focused on digital marketing and publishing lifecycle campaigns from start to finish, including PR, marketing and acquisition.