Navya Kakarla

Results-driven Salesforce Marketing Cloud Administrator with 3+ years of hands-on experience in the Salesforce ecosystem, specializing in marketing automation, multi-channel customer engagement, CRM and data-driven campaign execution. Proven expertise across Marketing Cloud and Data Cloud, with a track record of building scalable, personalized customer journeys while ensuring data privacy compliance. Salesforce-certified in Marketing Cloud Administration, Email Specialist, and Data Cloud Consultant.

Salesforce Marketing Cloud Administrator - Amgen

(2023-01)

• Execute end-to-end, multi-channel marketing campaigns using Email Studio, Journey Builder, Automation Studio, Mobile Studio, CloudPages, and Content Builder, delivering personalized customer engagement.
• Design and manage audience segmentation, data extensions, and automated workflows that support scalable lifecycle journeys across business units within SFMC.
• Leverage Salesforce Data Cloud — Data Streams, data mapping, Identity Resolution, Segmentation, and Activations — to unify customer profiles and activate real-time, targeted marketing experiences.
• Integrate external systems via REST/SOAP APIs and Enhanced FTP (FileZilla) for seamless data flow between SFMC and connected platforms.
• Develop responsive, dynamic emails using HTML, CSS, and AMPscript, and author SQL queries to drive advanced segmentation logic.
• Ensure compliance with data privacy regulations including GDPR and CAN-SPAM across all campaign and data operations.
• Collaborate in Agile teams using Jira and ServiceNow, and participate in code reviews and QA to promote development best practices.

Master of Business Administration - HR & Marketing - Krishna University, India (2022)

Bachelor of Business Administration - HR & Marketing - Krishna University, India (2019)