Nazar Fedoruk

Professional Summary

Experienced Reputation\Brand Manager with over 3.5 years in online reputation management and a prior 2-year background in SEO. Expert in developing and executing strategies to protect and enhance brand reputation across digital platforms. Skilled in negotiation, content influence, and collaboration with legal and PR teams to achieve measurable reputation improvement.

Key Responsibilities

• Negative content removal and suppression across Google, YouTube, Meta, and other major platforms.
• Development and implementation of reputation strategies aligned with brand goals and legal compliance.
• Negotiation and diplomacy: establishing agreements with publishers and platforms for content removal or correction.
• Collaboration with legal departments to ensure risk mitigation and compliance.
• Designing and testing new SERM techniques for efficiency and sustainability.
• Positive information seeding to strengthen trust and brand visibility.
• Cross-functional cooperation with SEO, PR, and content teams.
• Monitoring and analytics — sentiment, search visibility, and perception analysis.

Achievements

• Created proprietary methods for neutralizing negative content on Meta, YouTube, and other platforms,

adopted internally as best practices.

• Optimized Google reputation workflows, achieving faster and more cost-efficient suppression results.
• Advanced within one company (NDA) from mid-level specialist to senior SERM expert, and then to project manager, leading multi-channel reputation cases.

Bachelor’s degree in Automation and Computer-Integrated Technologies

Languages

Ukrainian — Native

Russian — Fluent

English — C1

Spanish — A1–A2