Nezia Rosa

Experienced in marketing, advertising, accounting, and media planning / buying. Team player with strong effective communications skills in both written and verbal. Worked at top film industries, marketing firms and top advertising agencies in Toronto; over the course of my marketing / media career.

Ability to negotiate and execute all assigned media to campaign parameters and process invoices for payment, as well as clearing up discrepancies and negotiate compensation and added value. Reconciliation reports and managing the budget control report (BCR) in a timely manner.

Experience in planning and executing all mediums; from television, print, outdoor to online digital. Capable of media research and preparing evaluations of media opportunities (POV) and media trends in the marketplace.

Media Solutions Specialist at IPG Group – Initiative Media (2021-02 – 2025-04)

Primary client account – worked on Amazon Global Billing with effective communication and coordination, as the point person to liaison with LA Finance Team on the Canadian Amazon Business.

• Maintaining complex excel worksheets with multiple formats and formulas to reconcile against media budgets.
• Reconciliation of invoicing for broadcast television, OOH and online digital placement for payment to vendors and media suppliers & processing and analyzing reports for management to review.
• Resolving unpaid invoicing and discrepancy reports, within the internal billing system (MediaOceans) reviewing budgets against updated salesforce contracts for accurate budgets & financial planning.
• Coordinated workback schedules on Asana, allowing teams to have priorities / project timelines alerts.

Finance / Data Entry Clerk at Active International (2019-12 – 2020-03)

Part-time; Contract. Worked within the Finance unit, to ensure there were no outstanding issues prior to month-end deadlines.

• Data entries in clearing up invoices for payment to vendors and media suppliers on a timely basis.
• Checking for discrepancies from media placements within the MediaOceans system and comparing to affidavits confirmations.

Media Coordinator at Active International (2019-04 – 2019-12)

Part-time; Contract. Worked within the Media unit, data entries from media plans into billing tracking software; MediaOceans.

• Checking contracts for TV, Radio, Magazine, Digital, DOOH and Print insertions against approved media plans regarding flight dates, audience ratings, pricing, and number of spots or insertions, reaching out to vendors and clearing up any discrepancies within each media accounts.
• Working on multiple accounts like – Xplornet, Mark's Warehouse, Gateway Casino & Casino Rama.

Finance / Media Assistant at Twenty6two (2017-07 – 2018-10)

Contract position. Creating insertions orders for Ethnicity Multicultural Marketing Accounts, clearing up discrepancies, within internal billing system and preparing draft billing for clients - worked on multiple accounts like – CIBC, CAA, Kruger and Telus to name a few.

Media Coordinator at Carat (2016-12 – 2017-04)

Freelance position. Clearing up discrepancies and process invoices within internal billing system utilizing Adtraq system - worked on multiple accounts.

Media Buyer / Planner DRTV at Northern Lights Direct (2015-06 – 2016-12)

Contract position. Managed media planning and buying for online dating client for English / French marketplace with total budgets of $500k a month, reporting results and optimization with Pre and Post client campaigns - worked on Elite Singles.

Media Buyer / Planner DRTV Consultant at Maxus Media (2014-02 – 2014-07)

Freelance position. Involved in the development of a Direct Response test market campaign for a Financial Institute and implemented back-end tracking systems for ROI results - worked on BMO.

Media Coordinator / Consultant at Havas Media (2013-03 – 2014-01)

Freelance position.

• Assisting the media buyers and planners on proposals for client presentations.
• Data entries to billing software, reviewing data to pull together for research power point presentations.

Media Buyer / Planner DRTV Consultant at Tag Ideas Revolution /Autumn Media (2012-09 – 2013-03)

Freelance position. Developed and implemented a broadcast campaign from beginning to end; reviewing clients media brief, researching, planning, negotiating, executing, presenting and tracking ROI on a Telecom Business - worked on Comwave and Seabridge Bathing.

Advertising Manager at Starcom / MediaVest (2008-06 – 2012-09)

Consultant position. Managed the overall media plan; development and execution for DRTV & Traditional Brand Campaigns.

• Responsible for competitive reviews utilizing research data - AC Nielsen, Spot watch.
• Compiled 3-year post analysis for non-profit client and reported on creative results.
• Worked on TMG - The Mobile Generation, Chrisco Hampers, Children Christian Fund of Canada & Avon Canada.

Senior Media Supervisor at OMD (2004-04 – 2008-06)

Consultant position. Responsible for planning, negotiating, executing and tracking media plans. Managing budgets controls reports (BCR) to ensure billing discrepancies are cleared within our media system.

• Developed and implemented sponsorship activity with TV programs.
• Worked on Dell, Direct Energy, UNICEF Canada, Canadian Blood Services, AOL Canada.

Account Media Planner at Genesis Media (2003-01 – 2004-04)

Consultant position.

• Worked on trade newspapers, national newspapers, FSI campaign.
• Worked on a digital banner online CPC, CPA, & CPM Interactive components to achieve ROI.
• Developed marketing / media plans with multi-media options for English & French markets.
• Worked on Panasonic Canada, Disnat Trade & Gateway Computers.

Associate Media Manager at Ogilvy & Mather / Mindshare Canada (1993-01 – 2002-10)

Full Time position.

• Provided post-campaign analysis, budget allocation and strategic recommendations to client.
• Worked on retention campaigns, for Norwich Union (Insurance), Amex, Airmiles DRTV campaigns.
• Planned & executed GRP goal plan for several Brand Campaigns.
• Working with internal and external partners on the production, trafficking distribution and marketing events of media campaigns.

Media Director at Quality Special Products (1990-05 – 1993-01)

Full Time position.

• Planned, purchased, analysed and interpret Direct Response marketing plans for products.
• Worked with trade marketing managers regarding co-op advertising funds.
• Responsible for compiling media expenditures and analyzing against sales revenue.
• Managed and presented quarterly advertising plans and marketing reports to Regional Sales Managers.

Advertising Manager at Twentieth Century Fox Film Corporation (1987-02 – 1990-05)

Full Time position. Responsible for the Canadian Marketing Division (media management / Co-Op Print advertising).

• Collaborated on marketing strategies with Ad Agency on the release of new movies.
• Liaison with Media Executive in Los Angeles and Ad Agency with marketing opportunities, promotional events and added value media coverage.
• Responsible to work out any issues with Telecasts and CBC Council on approval for commercial spots.
• Managed buying guidelines restrictions, GRP levels, reach / frequency and day-part percentages.

Senior Media Planner at Paramount Pictures (1981-01 – 1987-02)

Full Time position.

• Responsible for the Canadian marketing Co-Op budgets reports on a weekly basis.
• Responsible for reconciliation of payment of media billings.
• Worked with ad agencies, media suppliers, film distributors and exhibitors.
• Reviewed new publications with POV's; planned and executed corporate ads with movie related magazines, Tribute and Premier in Canada.

Grade 12 Diploma in OSSD – Central Commerce Collegiate Institute (1976 – 1980)

Data Driven Marketing Conference

• Social Media Marketing
• Digital Fundamental. Sales and Print Production 101
• Accounting Principles
• Marketing Research Development. Master of Media Negotiations & PR Promotions – Canadian Marketing Association (CMA) (1998 – 2014)

Principle of Advertising – The Advertising & Sales Club of Toronto (1985 – 1985)

Certified Advertising Agency Practitioner (CAAP) in Advertising Seminars – Institute of Canadian Advertising (ICA) (1984 – 1984)