Beauty Advisor/Social Media Content Creator - Shoppers Drug Mart - Vaughan, ON
(2019-01)
- Greeted customers with a positive attitude and actively promoted store events and promotions to encourage customer participation and drive sales growth
- Assisted in optimizing inventory management within the beauty department by organizing products systematically and accurately using PDT
- Completed Academy modules
- Executed product demonstrations to educate clients on application techniques and benefits
- Developed valuable customer relationships
- Accurately handled transactions, including cash, credit, debit card and gift card payments
- Assisted in preventing loss and theft of merchandise through attentive customer service and security protocols
- Highlighted key ingredients found in cosmetics, skincare and fragrances
- Managed cosmetics, skincare, and fragrance counters by maintaining product knowledge of 500+ products from various vendors
- Experienced with POS systems
- Endorsed new products and their launches
- Exceeded department sales goals through upselling for top vendors such as Chanel, Clarins, Dior, Lancome, Estee Lauder, etc
- Stayed up-to-date on the latest beauty trends and attended training sessions to enhance product knowledge and sales techniques
- Produced content for the company's Instagram account, emphasizing new offerings and sales campaigns to boost revenue
- Maintained counter and display areas for cleanliness and organization
Capstone Project - Humber College
(2026-01 - 2026-04)
- Collaborated with Loblaws Directors as part of a selected 5-member team to develop a product line targeting health-conscious young adults
- Supported the development of a strategic marketing plan through promotional ideation, team coordination, and project organization
- Conducted consumer and market research to identify trends, customer preferences, and opportunities for product positioning
- Created presentation materials and organized content highlighting key findings, customer insights, and product recommendations
- Managed project files, survey data, and research documents to maintain accuracy and consistency across the team
- Assisted with competitor analysis, visual assets, and supporting materials used in final presentations and recommendations
Beauty Demonstrator - L'Oréal Influence Marketing
(2025-08 - 2026-02)
- Conducted luxury fragrance demonstrations/consultations and upsold/cross-sold sets across 12 L'Oréal brands
- Leveraged strong product knowledge (notes, scent families, wear occasions) to match customers to the right fragrance and increase conversion
- Maintained premium merchandising standards by facing, cleaning, dusting, and organizing fragrance displays and shelves
- Ensured product availability by restocking, monitoring bestsellers, and keeping shelves customer-ready to reduce missed sales
- Supported promos and launches with confident product storytelling and on-floor execution (signage, placement, sets)
Social Media Coordinator - Secret Media Co. - Vaughan, ON
(2025-04 - 2026-02)
- Developed and executed social media strategies to enhance brand awareness and engagement
- Oversaw community management, responding to inquiries and fostering positive interactions with followers
- Established partnerships with influencers to broaden reach and amplify brand messaging effectively
- Managed social media platforms for 10+ clients for DM marketing, increased engagement and audience growth
- Increased website traffic through effective content creation and search engine optimization strategies
