Nida Tayab

Marketing professional with a Bachelor's degree in Marketing and experience in digital marketing, content creation, social media management, and brand engagement. Skilled in developing engaging content, supporting marketing initiatives, and building meaningful connections between brands and their audiences. Bringing over 10 years of customer-facing experience and a strong understanding of consumer behaviour, customer engagement, and industry trends.

Beauty Advisor/Social Media Content Creator - Shoppers Drug Mart - Vaughan, ON

(2019-01)

• Greeted customers with a positive attitude and actively promoted store events and promotions to encourage customer participation and drive sales growth
• Assisted in optimizing inventory management within the beauty department by organizing products systematically and accurately using PDT
• Completed Academy modules
• Executed product demonstrations to educate clients on application techniques and benefits
• Developed valuable customer relationships
• Accurately handled transactions, including cash, credit, debit card and gift card payments
• Assisted in preventing loss and theft of merchandise through attentive customer service and security protocols
• Highlighted key ingredients found in cosmetics, skincare and fragrances
• Managed cosmetics, skincare, and fragrance counters by maintaining product knowledge of 500+ products from various vendors
• Experienced with POS systems
• Endorsed new products and their launches
• Exceeded department sales goals through upselling for top vendors such as Chanel, Clarins, Dior, Lancome, Estee Lauder, etc
• Stayed up-to-date on the latest beauty trends and attended training sessions to enhance product knowledge and sales techniques
• Produced content for the company's Instagram account, emphasizing new offerings and sales campaigns to boost revenue
• Maintained counter and display areas for cleanliness and organization

Capstone Project - Humber College

(2026-01 - 2026-04)

• Collaborated with Loblaws Directors as part of a selected 5-member team to develop a product line targeting health-conscious young adults
• Supported the development of a strategic marketing plan through promotional ideation, team coordination, and project organization
• Conducted consumer and market research to identify trends, customer preferences, and opportunities for product positioning
• Created presentation materials and organized content highlighting key findings, customer insights, and product recommendations
• Managed project files, survey data, and research documents to maintain accuracy and consistency across the team
• Assisted with competitor analysis, visual assets, and supporting materials used in final presentations and recommendations

Beauty Demonstrator - L'Oréal Influence Marketing

(2025-08 - 2026-02)

• Conducted luxury fragrance demonstrations/consultations and upsold/cross-sold sets across 12 L'Oréal brands
• Leveraged strong product knowledge (notes, scent families, wear occasions) to match customers to the right fragrance and increase conversion
• Maintained premium merchandising standards by facing, cleaning, dusting, and organizing fragrance displays and shelves
• Ensured product availability by restocking, monitoring bestsellers, and keeping shelves customer-ready to reduce missed sales
• Supported promos and launches with confident product storytelling and on-floor execution (signage, placement, sets)

Social Media Coordinator - Secret Media Co. - Vaughan, ON

(2025-04 - 2026-02)

• Developed and executed social media strategies to enhance brand awareness and engagement
• Oversaw community management, responding to inquiries and fostering positive interactions with followers
• Established partnerships with influencers to broaden reach and amplify brand messaging effectively
• Managed social media platforms for 10+ clients for DM marketing, increased engagement and audience growth
• Increased website traffic through effective content creation and search engine optimization strategies

BCom - Marketing Business - Humber College (2026-04)

Diploma - Cosmetic Management - Humber College North (2021-01)

High School Diploma - Saint Joan of Arc Catholic High School (2019-01)