Nikolai Naraine

Strategic Digital Marketing and Brand Expert

Talent

Toronto, Ontario50 CAD/hourMember since January 9, 2024

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digital marketing brand management social media management seo content development marketing strategist

About

I am a seasoned marketing strategist with a proven track record of driving growth and engagement in competitive digital landscapes. I have 10+ years in marketing and advertising. My expertise lies in crafting integrated marketing campaigns that combine creativity with data-driven insights, delivering substantial ROI and boosting brand presence.

With a diverse background that spans various industries, I have honed my skills in omni-channel marketing, social media management, and brand development. My experience includes leading successful campaigns across digital platforms like Google Ads, YouTube, Facebook, and Instagram, achieving exceptional returns and enhancing customer engagement.

Key Skills

Omni-Channel Integrated Marketing: Expertise in developing cohesive marketing strategies across various digital channels.
Social Media Strategy and Management: Skilled in creating engaging content and managing social media platforms to grow online identity and impact.
Brand and Campaign Management: Proficient in elevating brand profiles and executing marketing campaigns that resonate with target audiences.
Data-Driven Strategies: Adept at leveraging analytics to inform marketing decisions and optimize campaign performance.
Digital Advertising and SEO: Experienced in managing digital advertising budgets and implementing effective SEO practices.
Content Development: Talented in creating compelling digital content tailored to different platforms.

As a freelancer, I am committed to bringing innovative solutions and exceptional dedication to each project, ensuring that my clients' marketing goals are not just met but exceeded. Whether it's increasing brand awareness, driving sales, or engaging with new audiences, I am ready to help your business achieve its full digital potential.

Experience

As a strategic marketing leader, I have a rich history of driving impactful digital marketing strategies across competitive environments. My career has been marked by significant roles where I leveraged data insights to optimize marketing efforts and enhance brand visibility, achieving substantial ROI and market growth.

At Direct Response Media Group (DRMG), I led numerous strategic initiatives, notably orchestrating a comprehensive national marketing campaign. This campaign integrated direct mail, PPC, SEO, and video content across various platforms, resulting in an exceptional 4000% Return on Ad Spend (ROAS). My role also involved creating Marketing Qualified Lead (MQL) and Sales Qualified Lead (SQL) inbound streams using Email Automation, which improved close rates by over 11%.

During my tenure as Retailer Marketing Communications Manager at Volvo Cars Canada, I coordinated an influencer and video marketing strategy across platforms like TikTok, Facebook/Instagram, and YouTube. This strategy led to a significant 25% year-over-year increase in Retailer Network sales. My responsibilities also included overseeing marketing and advertising communications across 38 dealership locations in Canada.

In my capacity as Digital Strategist Team Manager at autoTRADER, I managed a Digital Marketing team that serviced all of Canada. I was accountable for web analytics, lead generation, PPC, SEO, among other responsibilities, and successfully managed an annual project billing of over $30 million.

My career has also seen me in roles at Shred-It, where I led a business transformation to an SAP Platform, and Menkes Ltd., where I managed social media strategies, significantly increasing customer engagement.

This diverse experience across various industries has equipped me with a profound understanding of digital marketing, brand management, and strategic planning, making me a valuable asset in any marketing leadership role.