Nily Nazemzadeh

I am a Product Manager with a strong background in analytics. I bring in data informed decision making in every step of the way to make sure we are focusing on the right priorities with every new feature/ request to shape the product vision.

Experience: 

 TELUS Digital - Product Manager

• Identify, analyze, propose and prioritize high impact business opportunities.
• Designing the road map for the customer eligibility experience leveraging web analytics and voice of customer data.
• Drive cross functional alignment for strategy and deliverables.
• Plan frequent demos and execute end to end testing to ensure products meet quality goals
• Leverage A/B testing and experimental design to consistently optimize the experience for our customers

Best Buy Canada -Business Analyst II

• Leveraging deep dive analysis to highlight user pinpoints and opportunity areas 
• Partnering with product manager and UX team to estimate the value / benefit of new initiatives using analytics to make sure we are always working on the most valuable stories 
• Using analytics and UX testing to shape the road map based on customer needs and user pinpoints. 
• Identify customer pain points and site optimization opportunities by doing deep dive analyses, integrating web behavior data with voice of customer data (survey data, NPS, social media, etc.) 
• Quantify the financial and customer experience impact of new site features and optimization initiatives by executing AB testing and multivariable testing. 

Shaw Digital Communications-Business Analyst

May 2018 – December 2020

• Attending meetings regularly with, Product Management, Marketing, and pricing teams to discuss new launches, business cases and customer pain points 
• Leading the development of regular hypothesis-based A/B testing opportunities, analyzing results, and enhancing the user experience accordingly. 
• Journey mapping, defining KPIs and building dashboards to make the real time digital data available for the team. 

Education: 

University of Calgary / Bachelor of Computer Engineering:

Graduate level courses: 

• Information Visualization (Data Analytics)
• Human Computer Interaction (UX)