Octavio Silva

Executive retail and operations leader with 20+ years of progressive leadership experience driving operational excellence, sales growth, profitability, and organizational performance. Proven success leading multi-location businesses, developing high-performing leadership teams, improving financial performance, and implementing scalable systems that support long-term growth.

Director of Operations - Foggy Gorilla Vaping Co. Ltd.

(2025-03)

Lead operations for 25 retail locations generating approximately $15M in annual revenue. Direct 55–60 employees, including 10 direct reports, while managing $500K in monthly inventory and a $130K monthly labour budget. Develop operational strategies to improve profitability, efficiency, consistency, and customer experience. Oversee purchasing, warehouse distribution, inventory replenishment, labour planning, payroll controls, and budgeting.

Coach Senior Regional

Managers and Store Managers while partnering with executive leadership on strategic planning and financial reporting.

• Designed and implemented a centralized warehouse distribution model.
• Standardized purchasing and inventory management across all locations.
• Negotiated improved vendor agreements that increased company gross margins.
• Created the Senior Regional Manager organizational structure.
• Implemented KPI dashboards, payroll controls, and labour accountability programs.
• Developed the company's Health & Safety Manual and compliance procedures.
• Successfully led four new store openings and major renovation projects.

Key Accounts Manager – Western Canada - PACIFIC SMOKE INTERNATIONAL

(2019-01 - 2025-02)

Managed strategic accounts representing more than $20M in annual revenue. Increased Alberta e-liquid sales by 24% within two years. Oversaw approximately 50% of the company's national key accounts. Led product launches, merchandising, forecasting, and retailer development.

Account Manager - KRETEK INTERNATIONAL

(2018-01 - 2019-12)

Expanded Alberta distribution and developed new retail partnerships.

Tobacco Specialist - SCANDINAVIAN TOBACCO GROUP

(2016-01 - 2018-12)

Recognized among Canada's top-performing sales representatives.

Territory Sales Representative - PRIMERO CIGAR IMPORTS

(2014-01 - 2016-12)

Increased premium cigar sales by 12% year over year.

Territory Sales Representative - CASA CUBANA

(2012-01 - 2014-12)

Achieved Top Distribution Division in Canada.

Alberta Sales Manager - AVLIS IMPORTS

(2005-01 - 2012-12)

Recipient of Sales Achievement Awards in 2007 and 2009.