General Manager | Head of Sales and Business Development - Transsnet Music Limited - Lagos, Nigeria
(2018-04)
- Built and scaled cross-functional teams by 40+ employees, improving operational efficiency by 45%, by leading full-cycle talent acquisition including candidate sourcing, structured interviews, and onboarding.
- Increased monetization revenue to $2.85M in 2022 by hiring and developing high-performing sales and account management professionals aligned with KPI targets.
- Improved active user growth by 68% by implementing workforce planning strategies and structured performance-based hiring frameworks.
- Reduced hiring cycle time by 30% by introducing candidate pipeline management, resume evaluation standards, and interview scorecards.
- Expanded partner network to 4,000+ content providers by developing structured outreach, CRM tracking systems, and relationship management processes.
- Improved ROI on content investment by 45% by aligning recruitment strategy with forecasting, analytics, and business objectives.
Media Sales Channel Champion - Econet Media - Lagos, Nigeria
(2017-01 - 2018-03)
- Increased client retention by 35% by recruiting and onboarding specialized sales talent using structured screening and competency-based interviews.
- Improved campaign performance outcomes by collaborating with department heads on hiring decisions and performance evaluations.
- Enhanced CRM tracking efficiency by standardizing workflow delegation and performance monitoring systems.
Senior Sales Manager - Ventra Media Group / Guardian Digital - Lagos, Nigeria
(2014-12 - 2016-12)
- Grew online sales revenue by 150% within two years by recruiting, training, and mentoring high-performing sales representatives.
- Reduced underperformance by 25% by implementing structured onboarding and performance review frameworks.
- Improved campaign delivery success rates by aligning hiring decisions with technical and operational requirements.
Head of Business Development / Operations - Mobofree - Lagos, Nigeria
(2014-01 - 2014-10)
- Expanded subscriber base and advertising revenue by building and managing KPI-driven sales teams through structured candidate sourcing and evaluation.
- Increased operational consistency by implementing performance tracking and workforce planning systems.
Head of Sales and Marketing - Spinlet - Lagos, Nigeria
(2013-01 - 2014-10)
- Successfully launched new market operations by recruiting and onboarding territory-specific sales professionals.
- Accelerated advertising revenue ramp-up by aligning recruitment lifecycle planning with expansion strategies.
Key Account Manager - Compliance and Content Monitoring - Lagos, Nigeria
(2010-01 - 2012-12)
- Achieved annual revenue targets exceeding $120M by managing enterprise accounts and applying data-driven performance analysis.
- Delivered actionable market insights by synthesizing consumer research, competitive intelligence, and sales data.
Relationship Manager - Timbuktu Media Limited - Lagos, Nigeria
(2009-01 - 2009-12)
- Generated revenue growth by prospecting advertisers and maintaining client relationships.
Advertising Sales Supervisor - Waseet - Lagos, Nigeria
(2007-01 - 2008-11)
- Increased advertising revenue by negotiating contracts and developing client acquisition strategies.
Advertising Sales Representative - Waseet - Lagos, Nigeria
(2006-05 - 2006-12)
- Drove revenue growth through client prospecting and account follow-up.
Account Executive - Dana Motors Limited - Lagos, Nigeria
(2005-03 - 2006-05)
- Managed daily receivables and maintained accurate financial records.
